Schawbel Report: The Current State of Personal Branding Worldwide [March 2008]
David Sifry, who is the founder of Technorati, used to always make a “State of the Blogosphere” report. These reports would analyze the amount of blogs being tracked on Technorati (a blog search and ranking system) and other metrics, including how many posts per minute. Relative to when he last did on in April 2007, …
Name and Image Association as Part of your Personal Brand Strategy
When someone reads material you produce, if they cannot associate it to a human being, then you lose the chance to get an emotional connection. If I visit a website/blog, it might be because they write about personal branding or a related topic, such as public relations, career development or social media. It could also …
Why Social Media Makes it Possible for Gen-y to Succeed
It’s challenging for members of the Gen-Y grouping to succeed without some pathway to Gen-X. Social media has emerged as a channel, by which Gen-Y can communicate with Gen-X, freely, readily and with scale.
Starting a blog is really a simple process, which doesn’t require much learning by members of Gen-Y because they are already …
Google Searchability and Personal Branding Collide Face-to-Face
In collaboration with Robert David Hunter, one of Personal Branding Blog’s best commenter’s. Robert currently works for International Quality and Productivity Center in New York. London based IQPC produces conferences and seminars for business leaders across 30 different industries. In his role as a Finance Division Sales Executive, Robert leverages his banking industry expertise in …
Personal Branding Octopus Model of Relevancy
An octopus has eight tentacles, as does the subject of personal branding. Each tentacle has suction cups for sensing and tasting other sea creatures and objects such as coral. Personal branding touches each related topic in a dissimilar way. The personal brand or head of the octopus is the centerpiece for the model, which is …
Personal Branding Blog – Weekend Reading List
Thank god it’s Friday! Anyways, today I’d like to make three book recommendations for the weekend. Each book is written by a credible and authoritative voice on the web. They all have blogs and will all have a positive effect on your life.
Leadership Matters by Mike Myatt: Mike is a contributor to Personal Branding …
Tools for Your Online Personal Brand: Website, Blog & Podcasting Equipment
Years ago, hiring technical programmers to develop websites was required. Businesses were forced to outsource to graphic designers, website consultants and few saw the power in personal branding. People that couldn’t afford these services lost the opportunity to showcase their personal brand online or even a new e-commerce website. The words “JavaScript”, “HTML”, “Pearl”, “C++” …
A little bit of ‘personal PR’ can go a long way to building your personal brand
This is a cross-post, in unison with Chris Clarke, a gen-y PR professional and friend of mine. Chris works at NATIONAL Public Relations as Coordinator, New Media. His role is to educate their staff of consultants about online communications and integrate social media into existing client offerings.
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Public relations used to be synonymous with …
Guest Post: Taking the Professional Brand Online by Lief Larson
Today is a special event. It is the first guest post ever on the Personal Branding Blog. This guest post is written by Lief Larson, the founder and genius behind Lyro.com, a social network for exchanging business cards with your contacts. I’m proud to support Lief and be featured on the main page of Lyro. …
Seth Godin chooses blogs over social networks [podcast]
There are many influencer’s on the web, but few stand out as much as brand Godin (Seth Godin). In this video Seth speaks about web 2.0, social networking and blogging. He also talks about permission marketing and his purple cow theory, both of which I strongly believe in. He always says “good ideas spread” and …