Your personal brand is greater than your blog posts
I’ve been investigating the popularity of non-post pages within blogs for the past few months. To no surprise, personal brand pages are more popular than any blog posts. You ask why?
Let’s go over the reasoning behind this phenomenon.
In order to establish a connection between your writing and your brand, readers hunger for a…Busy is no longer a differentiator
While at work (yes I do have another full-time job at EMC as their social media expert), I overheard an employee say “busy is no longer a differentiator.” Despite his emotional stress, work exhaustion, deliverable overload and the fast pace of technology, there is a parallel we can make to social media and our brands. …
The more consumable formats the better
People are drawn to media in many consumable formats. Whether it be audio, video, magazine, blog post or more, people are in tune with their preferences. If your blog only offers standard text posts, then those that consume media differently will be swayed to subscribe to other blogs that provide that service. If you’re hosting …
How many social networks are too many for our personal brands?
The last step in the personal branding process is entitled “maintain.” Personal brands must grow as you grow, keeping authenticity and accuracy consistent. Sites such as TechCrunch and Techmeme promote a variety of social networks daily. The sheer number of social networks is now overwhelming and forces all of us to concentrate on reputation management. …
Personal Branding Workshop – Bentley College
Last night, I held a personal branding workshop at Bentley College. There were about 25 students, sitting at 5 tables. I gave a 35 minutes keynote presentation about how competitive the job market currently is, how personal branding is the future of recruitment, my success story, as well as how crucial social media and networking …
Internet celebrities may outweigh tv celebrities in the future
Year ago, who would have thought that just about anyone could be a celebrity. Welcome to 2007, where we can all be celebrities in our own right. By unleashing our personal brands on the world, we are communicating our celebrity status to others. Gone are the times where we watched television praying that someday we …
What do EMC, Boston and Social Media have in common?
Me, Ann Handley, Jeremiah Owyang
If you guessed an extroadinary event, you are correct. It’s one thing to network with bloggers, podcasters and internet luminaries online, but when you meet these personal brands in person, the real magic happens. Personal branding is about maintaining a consistent brand both online and offline and I’m pleased to …
The divide between your personal and professional brand has faded thanks to social networks
The college days
I was first introduced to the power of Facebook during my junior year of college. I remember it like it was just yesterday. My friend came running down the hall saying “I just got Facebook for our school.” Of course my first question was “what the heck is Facebook”? He explained it …
LinkedIn might have eliminated the need for traditional resumes
Most recruiting takes place online and because of this, our personal brands must be created and communicated using this popular medium. Traditional resumes are used during the screening and interview portions of the recruitment process. Recruiters have transitioned their candidate search from online and business fairs to social media marketing. Instead of accepting and reviewing …
Start spreading Truemors with Guy Kawasaki
Recently, Guy Kawasaki introduced me to his new entrepreneurship venture called Truemors. He explained how the goal with Truemors is to democratize and spread information. First, from a “citizen journalist/editor” perspective it enables people to “tell the world”—within the bounds of good taste and the law anyway. Second, from a reader perspective, it puts you …