Develop Your Friend’s Personal Brand Because it Will Improve Your Own
Chris: “Cmon man, you have to go snowboarding with us tomorrow!”
Me: “I can’t, I just got too much work to do. Here’s an idea, lets have fun tonight!”
Chris: “What do you have in mind?”
Me: “Come over, bring your laptop, your thinking cap, and lets work the night away!” (keep in mind this …
Personal Branding Interview: Lindsey Pollak
Today, I spoke with Lindsey Pollak, who is a good friend of mine and fellow Gen-Y career guru. She wrote a book called Getting from College to Career and has several columns in big media outlets, in addition to speaking and consulting. In this interview, Lindsey talks about what she’s learned from speaking to college …
Road to Me 2.0: 14 Book Marketing Ideas For Authors
As I get ready to launch my first ever book, which is entitled Me 2.0: Build a Powerful Brand to Achieve Career Success on April 7th, I would like to keep you in the loop with how things are going, while teaching you from my experiences. So far in this series, I told you how …
Personal Branding Interview: David Meerman Scott
Today, I spoke to David Meerman Scott, who is about to release his latest book, World Wide Rave. I’ve spoken to David before in a previous interview that explains much of his position on social media, PR and marketing. He’s all about publishing information (i.e. blogging, podcasting), instead of paying thousands of dollars to advertise. …
Build Your Personal Brand to Become a Celebrity
Scheduling note: Don’t worry, Jacob Share will be back posting regularly starting next Friday. I’m filling in for him today and will quench your thirst with this new article ;).
Personal branding is more than just a career development concept and practice. Powerful and world recognizable brands, such as Oprah, Michael Jordon, Tiger Woods and …
Train the Trainer in Personal Branding
I was recently asked to conduct a Train the Trainer session with Program Managers for a major university’s continuing education organization. They wanted a brief session on the importance of Personal Branding.
The Program Managers were specifically interested two things:
1. The concept of personal branding as a career tool
2. How incoming students are …
Personal Branding Interview: Brian Solis
Today, I spoke with Brian Solis, who is a globally recognized expert on Web 2.0, Social Media, and the new technology landscape. He is the Principal of FutureWorks and his new book is called “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR” which comes out on …
Personal Branding on Display
What if you were applying for a job and as part of the application, you have to write a post for the company’s blog?
There are no other requirements for the post and you can write about anything you want.
This is actually happening right now at an innovation consultancy in Richmond,
Virginia! The company, …
Personal Branding Interview: Mack Collier
Today, I spoke with Mack Collier, who is a social media consultant and author of The Viral Garden, which is a top marketing and new media blog. Mack is one of the people I see out there who truly understands what it takes to build community and readership. In this interview, he shares his strategies …
Michael Phelps: How To Fix Your Google CV
After his recent pot smoking incident, Michael Phelps’ Google CV went from stellar to cellar. Here’s what he can do to repair the damage.
News travels faster than everDan Schawbel’s interview with Ehud Furman explained that a Google CV is “the Google search results page returned for a name search”. In How Michael Phelps …