Category: Social Media

Personal BrandingReputation ManagementSocial Media

Around the World at UCLA

This weekend, I held my twice-yearly personal branding boot camp at UCLA, brilliantly guest lectured by Jeffrey White, the SEO/reputation management genius and attended by a full complement of fired-up attendees from around the world. The intellectual endurance athletes hailed from Japan, Germany, Venezuela, the US and beyond.

Personal branding knows no bounds

The group’s …

Brand Yourself AsCareer DevelopmentPeoplePersonal BrandingSocial Media

With Personal Branding, There is NO Bare Minimum

A question I occasionally hear from people who are just getting started with personal branding is, “what is the bare minimum I should do online?”

As my friend Doug Karr says, “that’s like being given the keys to a high-performance race car and asking what’s the slowest you can drive. The better question to ask …

Personal BrandingPositioningReputation ManagementSocial Media

How to Guest Blog Your Way to a Stronger Personal Brand

You already know how important blogging is to your personal brand, and you might be doing quite a bit of it on your personal blog to gain traction in your field.

Another important tactic to strengthen your personal brand is guest blogging. Offering your expertise on other’s blogs can help you reach new audiences and …

Personal BrandingReputation ManagementSocial Media

What Your Social Media Username Says About Your Brand

While it may seem like a trivial task, choosing your username for your social media properties (Facebook, Twitter, YouTube username, Gmail username) is an important branding task. Often, your username will serve as the “first impression” a new viewer has to your brand. In an attempt to make the process easier, I’ve included my views …

entrepreneurshipMarketingNetworkingPersonal BrandingSocial MediaSuccess Strategies

How To Promote Your Brand-Building Self-Published Book

In response to Jason and Victor’s comments about last week blog post, Introducing an Even Easier Way to Write Your Book, I’d like to share some of the ways you can promote your brand-building ebook or self-published print-on-demand book.

The following ideas are presented with the caution that they are ideas, or options; not a …