Media Branding in the Digital Age
What comes to mind when you hear the term, “Media?” Go ahead; I’ll give you a second to sort it out. The truth is today most people don’t know what to make of the countless number of ‘media’ sources that exist. We struggle to consume news because there is too much of it, and there …
Personal Branding on Google+
[Note: this post was first published on AMEX OpenForum.com]
Our personal branding strategy may soon include Google+. This new breed of social network has features you won’t find on Facebook, Twitter, YouTube or LinkedIn. The Google+ technology allows you to filter and group your friends into “Circles,” which reflect how we decipher relationships in real …
Prevent Extinction: Engage Your Contacts
Social media has become the new platform for advertising, marketing, and most importantly a communication channel and exchange for your brand. It seems that most businesses, both big and small, are making sure that they have profiles and pages in Facebook, Twitter and other social sites so they can reach and engage a wide audience.…
Twitter Personal Branding Q + A #12
Responses to recent tweets by people about personal branding and LinkedIn, getting started, blackhat SEO and more.
Daniel Hallqvist, @hallq, twittered: Just reached 500 connections at Linkedin, next one make me a “+500.” Good or bad for personal brand?
Jacob Share, @jacobshare: Daniel, it depends what your personal brand is but in general, it is …
“Give Me Freedom…” Should Your Brand Include Political Standing?
There are a lot of things that don’t mix well with your career. One of the obvious ones is religion. But what about politics?
Do you talk about politics at work? In your blog posts? On Twitter or Facebook? This is linking your personal brand with a political standing – and can be a quick …
The Impact of Your Personal Brand
Electronic word-of-mouth–in the form of high quality content, consistent recommendations, and continuously increasing network size–powers a great reputation and leads to a strong personal brand.
Cheating the system to create an imageFor many years, people have tried to cheat the system by using paid tools for Twitter and LinkedIn to create the image of …
Should Your Online Persona Be Different From Your Offline?
“What if my personality in real life is different from my online one?” I was once asked during an interview. “Do I need to hide who I truly am online so people will want to connect with me and I can find a job?”
My answer: If you need to hide who you truly are …
An Introduction to Sound Branding
Sound branding is the latest trend to come along carrying the much-ballyhooed brand moniker. While some people still seem to scoff at these concepts, the fact is sound branding has been around for a long time, it just had a different name. Companies have used jingles since the 1920’s, which according to research is the …
Why Google+ is Not a Good Personal Brand Building Tool
After all the hoopla, does Google’s latest social launch change much for your brand?
Last week, Google launched Google+, which some people were calling Google’s long-rumored social network for competing with Facebook.
We already know that done properly, using Facebook can build your brand. So what about Google+?
Right now, Google+ has 5 main features: …
Do Your Social Properties Have Mobile Curb Appeal?
Last week, I covered the first impression you provide with your mobile interactions and etiquette (your exchange utilizing phone ad a mobile phone user or your engagement with contact via mobile phone. Today let’s focus on when people search you and find your social properties via a mobile phone.
Being smart with your mobile impressions…