10 Reasons Why I Follow Back on Twitter
Creating a successful and influential ‘Me 2.0’ persona presupposes a strategic use of the social media. Since our objectives and goals are multifarious, it is up to each and every one of us to make a number of well-thought-out decisions in the social networks to ensure that how we want to be perceived, how we …
Personal Branding Interview: Jason Keith
Today, I spoke to Jason Keith, who is the senior communications manager at Vistaprint and runs the small business blog at Boston.com. In this interview, Jason talks about how social media can waste a small businesses time, tips for companies who want to build a brand in this bad economy, and much more.
You say…Deal with People and Build Your Brand
In today’s technologically advanced world, building your brand has never been so easy and yet so complicated. There are so many platforms you can utilize, and one platform that has marketers standing up and taking notice is social media.
There really is no better time for brands to take advantage of what social media has …
Building a Celebrity Brand Through YouTube
As an aspiring entertainer, it used to be that you spent every waking moment working toward your dream, with only a small hope of ever bearing the fruits of your labor. For a musician, singing at dive bars and airport lounges, sending demos to record labels, and praying that someone in the industry could see …
How to Brand Yourself on Google Plus
Did you get your invite to Google Plus yet? Although the buzz around the newest social network has been strong, many folks are still wondering how they’ll use Google Plus as part of their existing personal brand.
More like Twitter or Facebook?Will you use it the same way you use Twitter or Facebook? Or …
Two Key Content Marketing and Social Media Ingredients
Spiro Pappadapolous is a speaker and consultant for restaurateurs and small business owners looking for ways to enhance their revenue through social media and emerging technologies.
In a recent blog post, Spiro pointed out an important personal branding lesson:
“You are marketing to humans.”…
Twitter and Facebook: Some New Stats, Tricks and Tips
Twitter adoption has continued to increase at a steady pace, and Facebook is quickly becoming a key marketing tool. Here are some new Twitter stats (Pew Research), and some Facebook (All Facebook/Vendorshop) tricks and tips:
Twitter:
In 7 months, overall Twitter adoption has increased by 5%. Twitter usage amongst all online adults had leapt to…Twitter Tips for Positive Word of Mouth
Word of mouth marketing is gaining in popularity as the “oldest form of advertising” reaches warp speed online and other people’s opinion and feedback before trying out a product or service are readily sought. People are getting smarter – they don’t easily get led by advertising and marketing claims that a company makes. More and …
3 More Ways Guest Blogging Can Build Your Personal Brand
How a guest post on the right blog can your brand the right boost.
PreviouslyLast year, I gave you 5 ideas about successfully using guest blogging as part of your personal branding strategy.
They were:
Location of the guest post Topic of the guest post Quality of the guest post Byline of the guest…Media Branding in the Digital Age
What comes to mind when you hear the term, “Media?” Go ahead; I’ll give you a second to sort it out. The truth is today most people don’t know what to make of the countless number of ‘media’ sources that exist. We struggle to consume news because there is too much of it, and there …