President G.W. Bush: The Brand Challenge
He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is not the legacy …
What Social Media Tool Reveals the Transparent Brand You?
You might think this is a trick question, but for now, it’s not. I’m the most transparent on Twitter. After Twitter, I reveal more of my personal brand on this blog and then on Facebook. I’m known for different things on different services and manage my brand slightly different right now because the audiences vary. …
Personal Branding and the Perils of Word of Mouth Marketing
A brand name is destroyed
I went back to visit some college friends a few days ago and my friend introduced me to this decent looking girl. She was very friendly and cool. About an hour into the conversation, my good friend pulled me aside and told me (word of mouth) of her bad reputation …
Are Personal Brands Protected on Social Networks?
Today, I spoke with Larry Magid, who has been in the media for years and has published various books on internet safety. In this interview, we focus on the importance of protecting our online identities on social networks. I’m not much of a fan of MySpace, but if you’re on that social network, pay very …
5 Free Tools for Personal Reputation Management
I guest posted on Keith Ferrazzi’s blog over a week ago. I felt that this post was so important that I had to re-post it here for you to read.
Reputation management consists of tracking your personal brand both online and offline and reacting when necessary.
A lot of people think that personal branding is …
College Admissions Officers Use Social Networks to Conduct Background Checks
Yesterday, I blogged about how corporate recruiters are using social networks to conduct background checks. Today, I want to talk about how the same is true for high school students looking to enroll in colleges. When it comes to personal and professional development both of these posts are extremely important and mark periods in your …
Corporate Recruiters Use Social Networks to Conduct Background Checks
A lot has been on my mind this week, including a research report by Careerbuilder.com that just came out stating that “One-in-Five Employers Use Social Networking Sites to Research Job Candidates.” In the UK, this number is “One-in-Four,” which is only 3% more. Everyone started blogging and writing about this report. When this press release …
The Fall of Privacy and the Rise of the Numerati
I typically don’t blog on Sunday’s but this is an exception. Privacy is an important subject, especially when information is created about us everyday, sometimes without our consent. What happens when company’s learn so much about us that they call our every move? What happens when everything in the world is so public that there …
How to React to Your Personal Brand Haters
I’ve spoken about gaining visibility for your personal brand many times. When you have the spotlight on you, the “haters” come out to play.
When you stand for something, there are going to be people or groups that are against you. Every Hollywood celebrity has AT LEAST one person in this world who hates them. …
Online Reputation Management 2.0 and Our Mobile Future
Today, on Facebook I was asked to post my contribution to PRWeek because paid subscription is required. Note that the title they gave it was “Controlling your reputation is vital,” which isn’t as strong as the title for this post. Being you are my audience and should get special privileges, below is the article I …