America, the Land of Marketing and Selling
Every morning when I get to my computer, I’m amazed at how many companies have targeted me as someone in need of their products or services. I take it in stride, though, because in 99 percent of the cases, I’m of course not interested, and I know that the e-mail has been sent to a …
The Stronger Brand – Harry Potter or Rick Grimes?
Fun or just the facts? When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).
He asked me – who do you think has the more …
Real Personal Branding: Tattoos
The good news is tattoos aren’t reserved for sailors, warriors, or rock stars anymore. For these reasons and many others, 1 in 3 people under forty has at least one tattoo. (They are actually an ancient art form dating back to the Egyptians who used them to control the supernatural.)
In the future younger executives …
7 ways to WOW your customers
At a recent outing in San Francisco, I stopped at Burberry to shop. Most experiences I’ve had shopping at places have been OK, some great; but rarely do I have an experience where I need to tell the world just how spectacular it was.
By providing over the top, knock your socks off service to …
Create a Successful Promotion for Your Personal Brand Book
In today’s information age eBooks have become wildly popular, especially on Amazon. With fierce competition among thousands of publishers it can be a challenge for the book you have written for your personal brand to stand out. Hiring a professional consultant can help bring your work to the forefront and navigate you through the process.…
Putting your out of office message to work
It’s summer time.
Time for vacations.
Time for the inevitable Out of Office message.
Who still uses Out of Office messages?
It should come as not surprise, even to millennials, that there are still a lot of people that use email. Yes, there is a trend towards text messaging, instagram and snapchat. While I don’t …
To Win New Job, Think, Act Like Top Salesperson
ONCE OUR EXECUTIVE RECRUITING FIRM, The HTW (“Hire to Win”) Group, DECIDES TO PRESENT A CANDIDATE to one of our hiring company clients for an open position, we stress to the candidate that, from that point forward, she needs to consider herself as being in the sales business. The response we typically get? “Oh, my …
How to Benefit from the Positive Job Market Outlook
Based on a recent survey by economists, the job market outlook is projecting steady growth in employment. Recruiting consultant CareerXroads reports that new companies find 28 percent of their hires via referrals. Job boards represent one in five applicants, or 20 percent. And career Web sites, about 10 percent. For job seekers or those who …
Questions to Ask Yourself Before Quitting Your Job
Everyone had moments of being fed up with their jobs at some point in their lives. Sure, quitting your job frees you up for a lot of other possibilities but is it really the solution? Are you ready to search for another job or follow your passion to start your own business? Maybe you want …
Networking is Necessary to Support Your Personal Branding
In college, it’s called socializing; in business it’s called networking. You do the same thing; it’s just that your clothes aren’t as sexy.
One CEO told me, “My wife encourages sleepovers for the kids and sports so that they learn to network from the start.”
So a few tips to do daily:
-have the goal …