How I Built My Brand and You Can, Too
Chances are, unless you knew me personally, you’d never heard of me until September 2008 at the earliest. That’s when I became Examiner.com’s national entry-level careers columnist, even though I’ve been in the career space since 2002.
Between then and Spring 2009, I subscribed and unsubscribed to this very blog, as the importance of personal …
9 Action Items to Navigate the Coming Decade of 10% Unemployment
Are you ready to navigate the coming decade of 10% unemployment?
The jobless rate is at its highest level since 1983 at 10%, this is known as the U3 unemployment rate. An even more comprehensive measure of unemployment, known as the U6, which includes all marginally attached workers, puts the unemployment rate at 17.2%. That …
Personal Branding Interview: James Hamilton
Today, I spoke to James Hamilton, who is the Charles S. Sydnor Professor of Public Policy, and Professor of Economics and Political Science at Duke University. He is also the coauthor of You Are What You Choose. In this interview, James talks about what shapes our decisions, explains how decision making impacts marketing campaigns, and …
6 Key Characteristics of Effective Book Titles
Titles are more than just the words that appear on the front cover of your book; effective book titles not only sell more books, they can launch a follow-up series of books while creating a memorable personal brand for the author’s products & services for years to come.
A few weeks ago, I discussed how …
Personal Branding Interview: Michael Beer
Today, I spoke to Michael Beer, who is a Professor Emeritus at Harvard Business School and author of High Commitment, High Performance. In this interview, Michael discusses how high commitment yields high performance, the six barriers to commitment, how people can succeed in a shifting workplace environment, why leaders need to be transparent and how …
How Well Does Your Personal Brand Listen?
There are several programs that large brands use to “monitor” the conversation and to know what’s being said. What if you’re a small brand? Or, even smaller – what if the brand is YOU?
Listening as a brand1. Listen to how people introduce you.
This simple exercise will give you insight into what people …
Stadium Naming Rights, Without Spending a Penny
Nance Rosen, your name, Verizon, Twitter and Jenny Craig: all brand names with something in common. We all are – or can be – marquee names on stadiums that draw hundreds of thousands – even millions – of fans now and for decades into the future. It’s true, it’s inexpensive and it’s easy.
How would …
Personal Branding Interview: Dennis Crowley
Today, I spoke to Dennis Crowley, who is the co-founder of foursquare and previously founded dodgeball.com, one of the first mobile social services in the US, which was acquired by Google in 2005. In this interview, we go over his latest and very popular startup called foursquare, as well as talk entrepreneurship, teaching and Family …
Is Personal Branding Life?
Our virtual lives and the life we lead in reality are quickly becoming one. Most phones have cameras, some have a video feature and almost everyone you know has a computer with an internet connection. Furthermore, a lot of people have phones, such as the iPhone, that give you access to the internet even without …
Does Your Brand Match Your Potential Employer’s?
Everyone’s so busy trying to land a job – any job – that they’ve forgotten one of the cardinal rules in the hiring process: If you aren’t a fit with the company’s culture, it’s not going to work out in the end.
While personal branding has been a career strategy for a while now, employer …