10 Common Book Publishing Myths and Misconceptions
Don’t let the following 10 book publishing myths and misconceptions undermine your confidence and lead you astray when you think about writing a nonfiction book to build your personal brand and expand your career opportunities and/or business profits.
1. I don’t have time to write a bookWho does have time to write a book? …
Personal Branding Tip: Stop Trying to Control Your Employees and Brand
Are you worried your corporate marketing department and lawyers are going to stop you from creating your personal brand? If you are, this post is for you and for the corporate control freaks fighting a fool’s battle.
The marketing department has lost control of the brandWhen I write and talk about personal branding, quite …
Reader Branding Nightmare: Job Search Sabotage?
Yesterday I had a conversation with a job seeker who was very worried about his former boss.
For the past few years, Jim (not his real name) had worked as a programmer in a small, tight-knit part of the IT industry. After the economic crisis hit and clients started tightening budgets, Jim’s company reacted in …
When Worth-Your-While Isn’t Worth-The-While
What goals do you have when it comes to your social media use?
I recently had a fellow blogger, Scot Duke of Mr Business Golf, post a comment in regards to a article I had written regarding trying hard to reach your goals and being persistent in social media. His comment to my post:
Good …
Personal Brand Cookies For Twenty Lucky Job Seekers
One of my good friends and business associates has been testing out a new way to stand out from the crowd. While holding a “Social Branding” event in the Boston area some time ago, Stephen Pazyra, the CEO of 1-800-Bakery.com, showed up with about a hundred cookies with my face and blog address on each. …
Learn From Well Branded Student Meagan Burns
I came across Meagan Burns, a Junior at the School of Visual Arts in Manhattan, when she followed me on Twitter. After checking out her web presence, I was struck how well she’d successfully hit on the fundamentals of personal branding.
She’s also built a seriously awesome online presence. You should take a page out …
Personal Branding Interview: David Airey
Today, I spoke to David Airey, who is the author of Logo Design Love, and a very popular blogger with over 17,000 subscribers. David is a famous graphic designer from Northern Ireland, who knows a lot about branding from creating logos for many successful companies. In this interview, he talks about why a logo is …
Personal Brands: Be Ready to Answer This
In Sunday’s New York Times, the least likely person in American business is interviewed in the Corner Office column.
She’s Susan Docherty, who “leads” General Motor’s US sales, service and marketing team. In case you don’t get the joke, GM is one of the more famous bankrupt companies in the US, based on its resistance …
3 Reasons Why Personal Branding is Essential For Networking
When I was in college, I was always told that it’s all about who you know. I heard this common saying from teachers, my parents, older friends and managers at my internships. It was very hard to disagree with this phrase because I had spent months interviewing to get a job upon graduation because I …
Personal Branding Interview: J.D. Roth
Today, I spoke to J.D. Roth, who is one of the blogospheres most beloved personal finance experts (Get Rich Slowly) and the author of Your Money: The Missing Manual. In this interview, J.D. talks about his new book, how he got the idea of it, how he’s differentiated himself in his niche, how his blog …