5 Steps to Saving Your Tarnished Workplace Brand
I’ve written before about overcoming setbacks to your personal brand, but that piece specifically focused on your brand’s name. What about when your personal brand takes a hit in the workplace or in some way negatively impacts your career? This can be huge, and it’s something I’ve recently experienced myself.
Bring some shine back to…Personal Branding Interview: Chris Cameron
Today, I spoke to Chris Cameron, who is a technology journalist writing for ReadWriteWeb, one of the top 20 blogs and top 5 technology blogs in the world. In this interview, I ask Chris about how technology has changed his life, what his company has done for his career, who the most fascinating entrepreneur he’s …
Personal Brands: Don’t Pack More Than You Can Carry
According to Sunday’s New York Times, the new CEO at Xerox does her own grocery shopping and most of her own household chores. Ursula Burns flies on the corporate jet, but she parks her car in the parking lot and carries her own bags.
This is an extraordinary person. Reared by a single mother, along …
4 Step Personal Branding With Google Buzz
Google Buzz has been talked about nonstop since it came out, from Fox News to NPR and back again. Stories typically range from security flaws to tips on how to best use the new social network. Buzz is Google’s current attempt to have a social network and compete against the likes of Facebook. What’s different …
HOW TO: Write Your 60-Second Elevator Pitch
Everyone (myself included) is telling you to go out there and network. But, what do you plan to say to people while you’re networking? (For the uninitiated, networking is not merely retaining as many business cards as possible from other people in the span of an hour.)
Who are you?This is the first question …
The Ultimate Image Test
If you’re a follower of this blog or a student of personal branding in general, then you probably know that your image (i.e. your brand) is made up of two things: how you see yourself and how others see you. Recently I wrote about creating a vision board as an exercise in self-discovery but, if …
How to Save Time Choosing the Right Topic for Your Book
Once you’ve made a commitment to writing a nonfiction to build your brand and advance your career, whether you’re working for someone else or own your own business, the next step is to choose the right topic, perspective, or approach, for your book.
Your choice of topic is critical. We’ve all graduated from high school …
Personal Branding Interview: Anya Kamenetz
Today, I spoke to Anya Kamenetz, who is a financial speaker, bestselling author of Generation Debt, a Yahoo! Finance columnist, and a staff writer for Fast Company Magazine. Her latest book is called DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education. In this interview, Anya talks about the issues with the higher …
49 Personal Branding Questions to Ask Yourself
Here is a fun exercise you can do to really drive home how important it is to create your personal brand. Ask yourself the following 49 questions and really think about the answers. Try writing down the top 5 or 10 areas that you will commit to improve when you find weaknesses. Also, make sure …
True Stories About What It Means To Be Outstanding
Two true stories of people getting noticed for doing their best at what they do best.
Always give your best effortA few years ago when I was still living in Paris, France, and only had two kids, we would take the bus every morning and ride the 4 stops to their nursery, and then …