You Can’t Trademark Your Name…But You Can Buy It In Google
You have probably seen the recent viral video about the guy who bought the names of some top New York ad executives in Google to help land his dream job…and it worked! Watch the video here http://www.youtube.com/watch?v=7FRwCs99DWg.
This brings up an interesting dilemma for individuals who want to be found in Google. Unlike companies and …
Social Networking: Is Growth Destroying it’s Value for End Users?
Social networking is great for many things – it can help you get a job, make a new connection, get your foot in the door, and meet folks you would have never had the opportunity to meet physically. But, lately, I’ve started to wonder if social media networks are losing their value at the expense …
The Questions Every Entrepreneur Needs To Ask
When an entrepreneur decides to enter the workforce, they need to ask themselves many questions in order to determine if they are going to be a solid fit in joining a company. Here are some questions all entrepreneurs need to ask themselves. If they answer yes to over 50% of the questions, they could be …
Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …
10 Reasons Why A Blog Must Be Your Main Personal Branding Hub
A few weeks ago, I asked you What is the Main Hub of Your Personal Brand Online?
Real people, real blogs2 people took up the cause:
Steve Campbell of the Social Branding Blog had this to say:
“My blog is my main hub. It’s the site that all of my social profiles link to …
Tips for Measuring the Influence of Your Personal Brand
Measuring the influence of your personal brand is a necessary first step towards increasing the influence of your personal brand. Measurement creates a baseline against which you can track your increasing influence.
How do you measure the influence of your personal brand?
Brand measurement is more important today than ever before. There’s more competition for …
Personal Brands: Hiding From a Billboard
We know you, not because we really know you. We know you because we cruise by you. On our way to updating our status on Facebook, we check out yours. We whiz past the big, hoary posts from people who don’t understand that FB isn’t a blog, to check out your new pics or a …
Five Email Oversights That Kill Your Brand
Sometimes, with the pressure to do a good job on the big things – close the sale, deliver the code, solve the problem – we overlook the little things along the way, and destroy the very brand we are trying to create.
I knew I had to write this blog thirty minutes ago when I …
Personal Branding 24/7: You’re Always On
As the number of users exponentially grows on social networks, the demand for every single person to have their own “air time” increases. We will constantly have to work harder to become known and remembered now and in the future. If I don’t see your face online every day, then I forget about you when …
A Cup of Coffee to Differentiation
Time to grab your cup of coffee. Add a whole bunch of sugar to get you all pumped up for the next 30 minutes of action because today you’re going to define a fundamental part of your personal brand, from which you’ll build your persona and collateral over the coming months and years.
The question …