10 Reasons Why A Blog Must Be Your Main Personal Branding Hub

  • 1 min read

A few weeks ago, I asked you What is the Main Hub of Your Personal Brand Online?

Real people, real blogs

2 people took up the cause:

Steve Campbell of the Social Branding Blog had this to say:

“My blog is my main hub. It’s the site that all of my social profiles link to and it is where I do the majority of my personal branding.

Blogs are great because if you update them frequently they do really well in search engines and you can show off your expertise in your field of interest. I think everyone should have a blog, especially if you are developing your brand and trying to stand out from the crowd.”

Altaeeblog’s Mohammed Al-Taee, a long-time Personal Branding Blog commenter, added:

“I would say my Blog and twitter… I think I looked at many experts’ hubs and try to see what suit my brand. It’s important to be you, not someone else at all whether offline or online.”

The 10 reasons to blog are…

Together, Steve and Mohammed give 5 reasons to use your blog as your main personal branding hub:

  1. Centralized brand-building target for visitors from your social media profiles
  2. Grow your brand by more easily attracting visitors from search engines
  3. Show off your expertise
  4. Stand out from the crowd, only limited by your imagination and the blog software
  5. Develop your own voice, even if inspired by others, without the baggage of others

To which I will add another 5 reasons:

  1. You’re more likely to bond with bloggers if you are one too
  2. Blogs are open and don’t require membership to impress, unlike forums, clubs and professional associations
  3. However, blogging in a closed community is a great way to endear yourself to that community
  4. If you buy your own domain name and host your own blog, you own it completely and can reuse the content any way you like without having to worry about what some company thinks
  5. Similarly, your blog exists as long as you choose i.e. you’re not depending on others – blog network or social network – who may disappear at any moment and take your blog with them

Author:

Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.

Picture of Jacob Share

Jacob Share

Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.

TRENDING AROUND THE WEB

Describing a life as busy and in demand isn’t only a complaint — consumer researchers studying status signaling found that busyness can function as a badge, because people often read a packed schedule as evidence that someone is competent, scarce, and wanted by others.

Describing a life as busy and in demand isn’t only a complaint — consumer researchers studying status signaling found that busyness can function as a badge, because people often read a packed schedule as evidence that someone is competent, scarce, and wanted by others.

Global English Editing
The signs of a hard childhood rarely look dramatic by adulthood, therapists who work with trauma survivors say; more often it is a habit of apologizing before speaking, flinching at a raised voice that was never aimed at them, or checking that everyone else is okay before letting themselves relax.

The signs of a hard childhood rarely look dramatic by adulthood, therapists who work with trauma survivors say; more often it is a habit of apologizing before speaking, flinching at a raised voice that was never aimed at them, or checking that everyone else is okay before letting themselves relax.

Global English Editing
A national survey found that the share of men reporting they have no close friends at all climbed from 3 percent in 1990 to 15 percent by 2021, with the steepest rise showing up right around the age most men leave the workforce

A national survey found that the share of men reporting they have no close friends at all climbed from 3 percent in 1990 to 15 percent by 2021, with the steepest rise showing up right around the age most men leave the workforce

Global English Editing
People who apologize before anyone’s said what’s wrong may be doing more than displaying extra manners — research on parentification has found that children who grow up feeling responsible for a parent’s emotional state can carry that habit of anticipating, managing, and taking responsibility for other people’s feelings into their adult relationships, long after the household that taught it is gone.

People who apologize before anyone’s said what’s wrong may be doing more than displaying extra manners — research on parentification has found that children who grow up feeling responsible for a parent’s emotional state can carry that habit of anticipating, managing, and taking responsibility for other people’s feelings into their adult relationships, long after the household that taught it is gone.

Global English Editing
People keeping a secret reported hiding it in conversation far less often than it simply came to mind on its own, and it was those uninvited moments that went with feeling worse

People keeping a secret reported hiding it in conversation far less often than it simply came to mind on its own, and it was those uninvited moments that went with feeling worse

The Vessel
Picture next week and notice which way it runs, left to right, or toward you, or away, because whichever answer you just got, there are people who grew up finding a completely different one every bit as obvious as yours

Picture next week and notice which way it runs, left to right, or toward you, or away, because whichever answer you just got, there are people who grew up finding a completely different one every bit as obvious as yours

The Vessel
Load more
CATEGORIES
Explore