3 Ways to Build Your Brand
What will you learn today? Your brand naturally evolves as you gain skills and competencies to function more effectively. Consider these three ways of building your brand and identify a learning strategy that works best for you.
Formal educationClasses and courses are available in many fields to facilitate your learning. Going back to school, …
Personal Social Media Profiles on a Corporate Website
As discussed in my previous posts, I believe that the brand of an entrepreneur can be very valuable to a startup – especially in the early stages.
Why?Because an entrepreneur’s brand (especially if they are viewed as an expert in the industry that the startup is in) can provide comfort to potential new customers …
Reinvent Your Brand the Steve Jobs Way
Five principles that can help you jump-start your career, revitalize your brand, and win new business.
The global recession and mass layoffs have forced many people to reconsider their careers and life choices. In too many cases, their jobs simply don’t exist anymore. In these turbulent times, where does one turn for personal branding advice? …
Personal Branding Interview: Jennifer Aaker and Andy Smith
Today, I spoke to Jennifer Aaker and Andy Smith,who are the co-authors of The Dragonfly Effect. Jennifer is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business, and Andy Smith is the Principal of Vonavona Ventures. In this interview, Jennifer and Andy talk about what the Dragonfly Effect is, how Nike …
Houston … We Have A Problem
“Houston … We have a problem.”
These famous or infamous words were said over three decades ago and close to a million miles away. On April 13th, 1970, James Lovell, commander of Apollo 13, uttered these words following an explosion in the ship’s oxygen tanks. His journey to the surface of the moon was over. …
Brand-building in 18 Minutes – Lessons from TED.com
If you’re interested in writing and marketing a book to build your personal brand, you should spend a little time each week at www.TED.com. There are over 700 free videos you can watch, analyze, and learn from.
The lessons you can learn at TED.com can help you become a better writer and presenter, essential skills …
Are You Collecting the Honey?
Have you ever watched bees gathering honey?
Putting the work forthIn order to see sweet signs of success in your near future, honestly ask yourself if you are putting the work in to collect the honey? The idea came to me today as I admired the colony of bees undisturbed doing their magic on …
6 Ways to Stay Current in Your Field and Advance
Everyone wants to be able to advance their career, but oftentimes it’s difficult to dedicate large chunks of your time to learning new things or checking out new tools in your field.
Practices to doThere are definitely a lot of different ways to keep up, but below are six that everyone should aim to …
Personal Brands: Here’s Why You Exist
What does it take for a personal brand – or any brand – to exist in the hearts and minds of your audience or target market?
Attention
Emotion
Memory
That’s it. That’s the big secret. That’s personal branding in three words.
Let’s tackle the first part of the personal brand equation: attention. You can’t be …
Jack of All Trades, Master of Two: Branding that Sticks
It happens all of the time. When I ask someone, “What brings you to mind when people are facing challenges at work and they need some help?” guess what happens.
Nothing. Dead air.
“Well, I’m good at solving problems” will then trickle out. Next, “I like to develop strategies to address companies’ needs, then to …