Personal Brands: You Texted Who?
My very good friend and client, who is a major lawyer in a mega law firm, celebrated her birthday last weekend – really celebrated it. With a dozen equally hot, smart and funny women in a limo, cruising from club to club, she rang in her personal new year getting smashed. She was ripe for …
Once Upon a Time, a Brand Outlaw
There’s a new reality out there. It’s called Business Unusual. More people have higher expectations, are more impatient and uncertain of which path to follow because all the rules have changed. The internet has changed the speed of business like nothing else, and according to best-selling author David Meerman Scott in his latest, must-read book, …
A Cup of Coffee to Having an Enemy
Everyone wants to be liked.
The more friends, the better, right? Never want anyone to say something bad about you or voice displeasure at what you do or how you do it.
Well, it’s time to let that feeling go – and you can do it today before you finish your cup of coffee.
Your…Living Your Brand
Caroline may get called to work in the middle of Thanksgiving dinner. Mike works weekends, so he can hit the ski slopes on a weekday. Sean works flexible hours and goes to kindergarten with his daughter when the class has an interesting activity or outing. Jane may be away from home for weeks at a …
What To Do When Google Shows Negative Results About You
Whenever Google – or any search engine – is finding some unpleasant information about you, there are 2 options:
Remove it at the source Bury it with newer, positive information Remove it at the sourceIf the troublesome search result is something you created yourself, like a blog post or Facebook page, you could remove …
My Foreward for 30-Minute Social Media Marketing
Below is the foreward that I wrote for Susan Gunelius’s new book, 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (McGraw-Hill). She has also released a free bonus chapter that can’t be found in her book.
ForewardRight now, your competitors are using social media tools to advance their personal …
Use The F-Word
It is a fact of life: sooner or later someone will wrong you. They may say something unkind. They may personally injure you or a loved one. Or they may damage your property. Whatever the case, eventually someone will wrong you.
While it is a given that eventually someone will wrong you, what is not …
3 Important Rules to Remember When Tweeting
We need you to be safe and courteous when using Twitter to build our personal brands… period. Twitter can be an extremely powerful tool if used correctly and it is important for all of us to remember the rules. There are three important rules when jumping into the world of tweeting.
1. Don’t Drive and …
How to Make Your Personal Branding Messages Resonate
The best way to ensure your personal branding message gets through to your clients, co-workers, and prospects is to fully engage them, so that your ideas resonate – or are in perfect sync – with them.
Resonate is also the title of a new book from Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences.…
Is Fear Surrounding Money Preventing You From Succeeding?
“Price too high / too low / fair?”
The same people suffer from the fear of asking for more money or saying no to a project that is monetarily unfair. This is true too for many job seekers at the end of the interviewing process who are fearful of asking more money than what is …