5 Important Lessons for a Creating a Successful Brand
While ‘branding’ used to only be associated with organizations, many of the important lessons that companies learned along the way can also apply to your personal brand. Here are five lessons that I think are important to consider:
Position yourself strategicallyJust like an organization or company needs to be aware of their competition in …
Personal Brands: Did You Trick or Treat?
Inhibitions are gone when the costume is on.
Last Sunday night, you may have taken on a new identity in search of a pillowcase filled with candy. Or, perhaps like 52 million adults, you dressed up in search of a romantic partner in a bar filled with Lady Gagas and Jersey Shore’s Snooki. Those were …
Your Online Activity and Personal Brand are Your (Digital) Assets
If you’re reading the Personal Branding Blog, you’re probably like me and spend 8+ hours online each day between work and play. Take a second and think, how many online services did you use today and what did you use them to do? Yesterday, I used 19 online services to create and share information, connect …
Real-Time Personal Branding
The pace of communication is speeding up every single day, with billions of pieces of content being produced, more people connecting through social networks, and consumers wanting to interact with brands online. There’s no doubt that you have to be on social networks now, if you want to be found, hired, and grow your business. …
Authenticity During Your Job Search Pays Off
au•then•tic•i•ty (aw-then-tis-i-tee) –noun: the quality of being authentic; genuineness.
au•the•ntic (aw-then-tic) –adjective: accurate in representation of the facts; trustworthy; reliable
Being authentic comes in many shapes and forms and when applied to the job search. Candidates need to be careful about how authentic they are during the job search, or do they?
Get authentic and…Your Brand Got Cracks? (Three Ways to Tell)
It’s not every day we take a comprehensive, unbiased and systematic look at our brand, let alone evaluate or assess its general overall health. But it’s a smart idea to pay close attention to any cracks that might be showing up in your brand, particularly online. Because the sooner you spot the cracks, the easier …
A Cup of Coffee to the Stars
I had the good luck (or was it fate?) of touching base with Debra Silverman, well known among celebrities and corporate gurus for her unique psychological-spiritual model for self help.
With clinical psychology degrees and advanced mental health credentials from Antioch, Harvard and York Universities, Debra has blended psychology, metaphysical disciplines, and astrology to become …
Your Personality at Work
Do you ever wonder why people are so different? For more than 5,000 years people have been trying to understand individual differences. Over the centuries, many philosophers believed that people have an inborn disposition or temperament. Several systems of defining and organizing personality were developed from this idea of innate personal differences. One of the …
The Entrepreneur’s LinkedIn Profile
LinkedIn is an incredibly valuable resource for entrepreneurs. This is intended to be the first of a series on how entrepreneurs can build their brand on LinkedIn.
SummaryThe “summary” section of your LinkedIn profile is the default first item someone sees when they view your profile. This is where you should make your grand …
33 Blog Post Ideas for the Personal Brand-Building Blogger
Here are some blog post suggestions to help you successfully build your blog and your personal brand.
For simplicity, I’m assuming that your personal brand is related to your profession.
Tell an unusual personal story that exposes not-so-obvious insight about your work Make a short slideshow video about a trendy topic Critique a new tool…