Use Your Micro Brand for Extra Perks
Do you have a micro brand? Do you know what a micro brand is?
Your micro brand is that thing you do on the side, but are still known for. If your primary personal brand is what people understand you do and stand for, your micro brand is that sideline or hobby that you enjoy …
When They Just Aren’t That Into You
The toughest thing about creating a personal brand is just that—it’s personal.
So when someone doesn’t like you or how you present yourself, it hurts in a way that’s very different from representing a company or organization.
With video or TV appearances, it’s particularly tough because you are judged not just on what you say …
Letter to an Unemployed Friend
Dear friend,
As I write these lines, I don’t know what your specific life circumstances or background are. I don’t know either how it is that you came to be unemployed, though in all likelihood it means that you are looking for your first job, that you were made redundant or that you voluntarily left …
Four Wheels, a Steering Wheel and a Chassis
Imagine that you are shopping for a new vehicle. You visit several competing dealerships and investigate several different makes and models. You end up being seriously interested in two vehicles, one at Dealership A and the other at Dealership B. How to decide between the two?
First you return to Dealership A and ask the …
13 Offline Resources to Build Your Personal Brand
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), …
How to Take Your Resume From “Blah” to “Wow”
It seems so simple, doesn’t it? After all, who better knows where you’ve been and what you’ve done than you? Open up your Word file and dump all that information into a pleasing format, forward it to a prospective employer or two, then sit back and wait for the phone to ring.
Before you hit …
Use Sales Strategies to Negotiate A Job Offer
Interviewing for a job can be a nerve-wracking experience. Many are in a position of disliking their current position so much they believe they would take almost anything when a new offer comes along. But as we all know, that is a poor solution.
Waiting for the better match is a wiser path to take. …
Lessons from Snooki: How to Revamp Your Personal Brand
When done properly, personal branding serves to push individuals from relative obscurity to some degree of notoriety in his or her professional field. Effective personal branders move with the tides of the job market and are masters at reinvention.
Some noteworthy examples of such transformations are evident in no stranger a place than reality television, …
How Does Your Personal Brand Sound?
Like breaking glass accompanied by nails on a chalkboard, this lovely girl at Sephora talked to me while I bought $358 of hope in a jar (actually three jars of faux lifting and smoothing bamboo sap based gunk from Amore Pacific for my face). She was very knowledgeable and enthusiastic, and screeched like tires on …
AOL Email Address Brands You As Technologically Obsolete
Your email is often the first thing an employer sees about you, so it forms part of your personal brand.
Many job seekers don’t think their email address matters. These are the same job seekers who unknowingly make it difficult to be found by email address for their job search and unknowingly brand themselves unfavorably.…