3 Reasons to Partner with the Competition
Doing business as “usual” includes observing the competition from a distance in order to remain undetected. We don’t want anyone to steal our ideas or copy our unique delivery. Fear gets in the way only to hold us back and delay impending success.
But the word, “unique” stands out. No two individuals are exactly alike. …
3 Personal Branding Lessons from the Presidential Candidates
Personal branding can make or break your chances of professional success. In the court of public opinion, your only chance of winning favor is to have a cohesive brand that others respect. With November 6 less than two months away, the stakes are high–there can only be one winner. For the presidential candidates, success is …
What’s Wrong with Romney’s Personal Brand?
On NBC’s “Meet the Press,” The New York Times’ David Brooks shared a historical perspective that puts Mitt Romney in a unique position. The candidate’s unfavorable ratings are 50%, causing Brooks to pronounce Romney: “the least popular candidate in history.”
David Gregory, host of the show, attempted to define Romney’s personal brand:
“Personally, I think …
Resume Personal Branding Best Practices Part 1 – Crystal Clear
Your resume makes an immediate first impression on your audience.
If your resume gets past automated pre-screening, your human audience reacts to your personal brand in two immediate ways. In the first 6 seconds of a visual review, your reader decides if you’re qualified or not based on gut feel (based on TheLadders recent heat …
Cool, Clever Trends Help Personal Branding!
I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed …
The 10 Commandments For Concrete Confidence (Part 2)
Last week, I discussed how your self-image forms the foundation of your personal brand, and we covered the first 5 of “The 10 Commandments For Concrete Confidence.” Here are #6-10:
6. Surround yourself with winners. Attitudes are contagious. If you consistently hang out with negative, defeated people, you will develop a more negative mindset. If …
Five Aspects of Your Personal Brand You’re Forgetting
It’s easy to overlook core aspects of your personal brand.
Why?
Well, for the same reason that Coke hires an agency to make their Super Bowl ads. Its a heck-of-a-lot easier to look at someone’s else’s personal brand and dissect it or improve it than it is our own.
True story.
To help with this, …
Rules for Protecting Your Brand in the Waiting Room
Everything counts when it comes to finding a job – and your demeanor in the waiting room while you wait for your interview is no different. I’ve always asked the company receptionist for their opinion on a candidate they’ve met. While they haven’t interviewed the candidate, they are certainly in a position to observe a …
Why I Hate Elevator Pitches
Fellow PBB writer, Scott Bradley, nearly had me rolling my eyes when he wrote about why your personal brand needs an elevator pitch. But he saved me from serious eye strain when he avoided making the cardinal sin most elevator pitch writers make.
The sin of being too clever.
Scott’s strategy is a good one. …
5 Things I Wish I Knew When I Was Younger
As my first post for the Personal Branding Blog I have thought for a while about what I wanted to write. I have a pile of ideas that I will be sharing every week about everything from tips and tricks, for getting things done while working for a large corporation or with solo-preneurs, to how …