The Key to Making Videos That Turn Into Clicks
The New York Times had a telling article on small businesses earlier this month. The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.
It told the story …
How To Choose Your Personal Brand – Part I
Do you have your basics covered?
If you’re just getting started with personal branding, here’s what you need to keep in mind as you design your brand.
If you’ve already chosen a personal brand, use this guide to make sure you haven’t missed anything, or perhaps to realize that you can get better results with …
Work-at-Home-Moms: Turning the Personal into Brand
EDITOR’S NOTE: Today’s guest post is by Megan Totka who is the Chief Editor for ChamberofCommerce.com.
Many women assume that the entry into parenthood means an exit – whether temporary or permanent – from the working world. While the first few weeks – or months, or years – of parenthood can certainly be all-consuming, becoming …
Getting to Job ‘Finish Line’ Taking Longer Today
Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, Career Stalled? Publication is scheduled for late fall.
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You were a literal “shoo-in” during the initial job candidate telephone “screen.” You also sailed through the …
How to Speak to an Executive
Most of us have been asked the old cliché, scenario.
“What would you say if you were in the elevator with the CEO of your company and you had to pitch him/her an idea but only had the time from when the elevator left the lobby to when it reached their floor?”
The ability to …
7 Content Curation Tips for Personal Branding Success
I’d like to share 7 simple content curation tips for personal branding success, based on a recently-introduced feature on one of my favorite blogs.
As I wrote Author’s Journey blog post a few weeks, content curation can be a powerful tool for personal brand building and corporate branding.
Content curation can save you time …
Hard Business Lessons Teach Success
“It was a horrible experience! I may not be cut out for this – should I quit?”
Especially in the early years of getting business up and running, we instead feel more like simply running. But upon careful examination much may be learned. It is those who are willing to admit their errors and examine …
Personal Branding Lessons from the Presidential Debates
Although we’re led to believe the presidential debates are simply a forum for candidates to express their beliefs and policy ideas, much of what you hear from the candidates is pre-planned and rehearsed. In short, a lot of what you see can be chalked up to branding.
When it comes to personal branding, both verbal …
Fundamentals of Personal Branding
Before you can make money, you must make meaning.
What you mean must fulfill a specific unmet need in a well-defined target audience, AND be perceived as special and valuable.
Your target audience is the people who can hire you, buy from you, invest with you or refer you to people who are able to …
Branding Your Resume As Technologically Current
Most employers today look for employees that already know how to use the software that employer uses. Branding Your Resume is important for employers to know what you can do.
Few employers have training budgets for new employees – to use their training budgets more efficiently, employers want to hire new employees who already have …