10 Tips for Trade Show Sponsors
Tradeshows serve a purpose. Tradeshows are also very expensive.
Trade Shows are the Most Expensive leads you’ll ever generate. Make sure you Do Events Right. The First Time and Every Time.
This post is for SPONSORS of booths at trade shows. Whether you are part of a global company and especially if you are part …
Personal Branding Heroes (ii): Dan Balan
If at the onset of the new millennium someone had predicted that a Moldovan pop band would be selling over one million records in Japan and reaching the top ten in the charts of every major European country singing in its native tongue, he would have been accused of being an interested party, insanity… or …
The Key to Making Videos That Turn Into Clicks
The New York Times had a telling article on small businesses earlier this month. The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.
It told the story …
How To Choose Your Personal Brand – Part I
Do you have your basics covered?
If you’re just getting started with personal branding, here’s what you need to keep in mind as you design your brand.
If you’ve already chosen a personal brand, use this guide to make sure you haven’t missed anything, or perhaps to realize that you can get better results with …
Work-at-Home-Moms: Turning the Personal into Brand
EDITOR’S NOTE: Today’s guest post is by Megan Totka who is the Chief Editor for ChamberofCommerce.com.
Many women assume that the entry into parenthood means an exit – whether temporary or permanent – from the working world. While the first few weeks – or months, or years – of parenthood can certainly be all-consuming, becoming …
Getting to Job ‘Finish Line’ Taking Longer Today
Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, Career Stalled? Publication is scheduled for late fall.
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You were a literal “shoo-in” during the initial job candidate telephone “screen.” You also sailed through the …
How to Speak to an Executive
Most of us have been asked the old cliché, scenario.
“What would you say if you were in the elevator with the CEO of your company and you had to pitch him/her an idea but only had the time from when the elevator left the lobby to when it reached their floor?”
The ability to …
7 Content Curation Tips for Personal Branding Success
I’d like to share 7 simple content curation tips for personal branding success, based on a recently-introduced feature on one of my favorite blogs.
As I wrote Author’s Journey blog post a few weeks, content curation can be a powerful tool for personal brand building and corporate branding.
Content curation can save you time …
Hard Business Lessons Teach Success
“It was a horrible experience! I may not be cut out for this – should I quit?”
Especially in the early years of getting business up and running, we instead feel more like simply running. But upon careful examination much may be learned. It is those who are willing to admit their errors and examine …
Personal Branding Lessons from the Presidential Debates
Although we’re led to believe the presidential debates are simply a forum for candidates to express their beliefs and policy ideas, much of what you hear from the candidates is pre-planned and rehearsed. In short, a lot of what you see can be chalked up to branding.
When it comes to personal branding, both verbal …