Fundamentals of Personal Branding
Before you can make money, you must make meaning.
What you mean must fulfill a specific unmet need in a well-defined target audience, AND be perceived as special and valuable.
Your target audience is the people who can hire you, buy from you, invest with you or refer you to people who are able to …
Branding Your Resume As Technologically Current
Most employers today look for employees that already know how to use the software that employer uses. Branding Your Resume is important for employers to know what you can do.
Few employers have training budgets for new employees – to use their training budgets more efficiently, employers want to hire new employees who already have …
6 Reasons Why People Don’t Succeed
Is success relative?
Shouldn’t success be defined by what we believe, rather than defined for us by what others think? When you look at different people who you believe are successful, what do they do and have in common?
America’s Foremost Business Philosopher Jim Rohn believes, “failure is not a single, cataclysmic event. We do …
Personal Branding Weekly and Facebook Marketing You
Personal Branding Weekly
EDITOR’S NOTE: I’m catching up this week as much as you are on the great insights of our authors. I spent the week in intense training and networking at #PubCon. I had hoped to have a great post to you about all of it this week and found (which often happens at …
How To Look Credible Even If You Lack Experience
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: How can I look credible if I’m just getting started in a new field?”
Pete’s Response:
If you have been featured on national TV or have written a best-selling book, you don’t need to worry about being seen …
Make Your Personal Brand Pass The Resume Scan
One of the reasons that resumes are so hard to write is that they have to speak to many different audiences — and to be compelling to each of them.
On top of that, they have to sell you in 5 seconds or less.
And, let’s be honest, …
Choosing a Career? Identify a Problem You Can Fix!
When Choosing a Career, make sure you are basing your decision on your own strengths, interests, goals, aspirations, skills and personal tastes and be aware of the tendency to be influenced by your siblings and their choices. Many people choose a career path because they are familiar with the field as a result of having …
Building Your Personal Brand Through Volunteerism
Whether you’re in between jobs, in school, or working full time, volunteering is a great way to build your personal brand. Sharing your time with non-profit organizations can help you build your network and develop your skills while doing some good for your community.
Volunteering shows you’re team oriented. When you give your time to …
Writers, Don’t Give Up On Social Media
Writer Randy Ross recently wondered on his blog whether social media was turning out to be a waste of time for promoting his writing. He wrote in a blog post that Twitter, Facebook, and LinkedIn “seem to be over-saturated with users generating useless crap.”
Randy has seen both his web traffic and Facebook Reach …
Eight Tips for Trade Show Success
Almost everyone has been to some kind of event or trade show. Whether it’s a college recruiting day, a job fair or an industry trade show. Almost everyone has been to something like this. However, some people don’t seem to maximize their time and effort at them.
One thing that regularly surprises me is the …