Don’t Pave the Cow Paths
One of my favorite lines from a book I read many years ago is about cows. Well, not literally about cows, but uses a metaphor about a perception of cows. The perception is that cows will do the same thing over and over again because well … they will. They’ll follow the same trail to …
A Presentation that Reflects Positively on Your Personal Brand
Knowing how to deliver a good presentation is an important skill for everyone, whether they’re still students or the leaders of an organization. The knowledge that an individual possesses doesn’t make a difference if they don’t know how to convey those thoughts concisely. If you are a small business owner, having a superior product is …
Why Your Job Search Needs a Targeted Employer List
Successful salespeople target specific clients by developing a prospects list of companies or individuals. As a job seeker, you will be far more successful if you think and act more like a salesperson. YOU are the product…and, you are also the product being sold. One critical question you have to ask yourself is, “Who are …
Do This, Not That: How To Make Your Resume More Effective
Most people fear that colorful resumes will risk rejection. The fact is, more people lose opportunities to other candidates because they cave into that fear.
Because of their unease, many people flail when it comes to building persuasive resumes. Resumes are marketing documents. And marketing requires creativity along with a willingness to get uncomfortable.
Following …
Your Business Tripod Steadily Grows Business
Are you steadfast and unshakeable?
The difference between those who are not successful and those who are is their level of dedication to persevering and finding a better way to attain their vision. They do not give up, give in to others, or sadly conclude, “it can’t be done”. Instead, the successful adopt the mindset …
5 Ways to Refresh Your Brand This Summer
Summertime means more free time. A chance to relax. But also, a chance to be productive. Summer is an excellent time for job seekers to take a look at their personal brands. Does your brand reflect the kind of job you want? Is it doing you justice?
Take advantage of your extra free time this …
Why You Need a Recruiter to Feel You
You probably don’t think of yourself as a teacher, unless you actually are one. That’s too bad, since the majority of your work in whatever occupations you choose will involve teaching other people, at least if you are going to be successful.
Successful people won’t spend the next 40 years trying to fill job descriptions …
How To Get Rid Of The Golden Handcuffs?
Imagine you are sitting in a chair. It may not be the best chair ever, but because you feel like sitting in it and you know you can get up at any time, it makes the experience pretty enjoyable. Now, imagine that all of the sudden you realize that you are tied to that chair. …
Interview Branding – Four Words
A colleague shared a story about a Harvard business school student who was asked by a professor to explain a business case the class had been studying and for the student to share his conclusions. The student had prepared for this scenario and when the time came he rattled off everything he knew about the …
Personal Branding Weekly – 10 June 2013
Next week is Small Business Week and as a small business owner I value other business owner’s experience and consider that even more valuable than money.
My question: In what ways are you using social media in your personal branding efforts? Is it different than what you do for your business?
I’m writing a blog …