The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
Listen to the Stories, but Heed the Actions
Listen for the stories.
Believe the actionsA lot of companies tell great stories. Listen to them. They may include great folklore and mythology. However, pay special attention to what companies actually do. What they do is who they ARE.
This is another way of saying – Actions Speak Louder than Words
Some companies get …
Facebook Advertising for Your Personal Brand
Social media is an extremely powerful tool for anyone interested in reaching their targeted audience and building their brand. There are a lot of social media channels that have made word of mouth marketing strategies available not only for businesses big and small, but also for people in building their personal brand, one of which …
Your Next Employer: Larger or Smaller?
Your personal brand is, directly or indirectly, tied to your employer’s brand. Work for Google? You must be sharp and highly motivated. Work for AT&T? You must be willing to trade job security for bureaucracy and tedium. Such snap judgments may be inaccurate and unfair, but they happen every day. Once you choose your next …
Visual Marketing and Personal Branding Success
Visual marketing is an essential and sound strategy for personal branding success.
No matter how competent, confident, and experienced you are in person, or how comfortable you are sharing the story of your personal brand using words, your career depends on your ability to visually communicate your ideas and build your brand using social media.…
Connections Drive the Better Opportunities
Magnetic Communication ties directly into the headline. Are you using all of your sensory skills to recognize your better connections for business as well as friendships? This refers to feeling good in one’s presence. There is a synergy, a higher energy level, and the added bonus of happiness when you are in communication with the …
5 Branding Secrets to Share with Your Friends
Because you’re reading this blog, you’re probably already familiar with the importance of a personal brand. Someone who may not be as well-versed in the subject, however, is your friends.
Now is as good a time as any to help your friends out by branding their career. Make sure they’re on the right track, so …
Don’t Hate Me Because I’m a Personal Brand
You’re probably not old enough to remember the 1980’s Pantene shampoo commercial. This lovely young woman with long, thick, shiny hair looks you in the eye, and with abundant self-esteem few will ever enjoy, she purrs: “Don’t hate me because I’m beautiful.”
She then tells the truth about her hair. It’s dry with split ends …
Seven Ways to Drive Your Ideas Upward
Being able to influence upwards allows your ideas to be heard and implemented. This directly enhances your value because you are the owner of that idea. Yet how do you break through the layers of bureaucracy to find advocates for your ideas? Diane McGarry, Xerox’s former Chief Marketing Officer, says,
Success at a big company …
Personal Branding Weekly – 17 June 2013
Today kicks off Small Business Week! I’m grateful to have opened my business nine years ago and have always looked back. It’s been an adventure of a lifetime! So, I’ve never understood the saying “and, I’ve never looked back” except to express that you jumped into something and just fully immersed yourself in the present.…