Women Who Don’t Wait in Line: An Interview with Reshma Saujani
Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …
Honey, I Shrunk the Job Market
A fantasy of shrinking your family can be entertaining, especially if you know from the start that it is a Disney film intended to entertain the entire family. We love to be entertained — taken away from the real world for a while. But what about the real world of today’s job market? It is …
3 Ways New Grads Can Increase Job Search Luck
It’s not news that Generation Y is raked over the coals from time to time. They have been labeled as self-centered, lazy and attention-deficit-disordered. In some cases, they have been bashed for having parents who dote on them so much that they have an inflated sense of self and entitlement.
The truth is, most of …
Is Personal Branding Your Second Job?
Do you have a second job?
Today, many consider a second job to be an economic necessity.
A second job can help you afford an occasional splurge on a fancy restaurant, as well as help you save money for further education, a down payment on a home, or an investment in setting up your own …
Why Didn’t I Get the Sale?
Once it is recognized where you may have erred, it is very easy to move forward on a positive path for future sales. Reviewing past experiences is the best way to learn how to improve. Recall conversations, client requests, and delivery follow-up as these will lend insight for future improvement.
Here are some additional tips …
How Five Types of Personal Brands Attract Perfect Clients
You cannot be all things to all people. As we say in marketing, find a target rich market. Lucrative markets are filled with people or companies that are suffering and have a budget to pay YOU for the remedy you’ve decided you want to offer. You simply need to show up online and on-ground where …
How Your Brand Changes After Graduation
Entering the world after graduating college can be scary. There are so many new things to worry about, the biggest of which is landing your first job. One way to make that burden a little easier on yourself is to amp up your personal brand.
When you make the transition from college student to recent …
Independent Contractor
A couple of days ago, I was reading an article about career management and came across the following advice:
If you want to survive and see new opportunities, “think of yourself as an independent contractor,” said CRAIG ALLEN, Creator, ‘Career Doctors’ radio show. “It does not mean you can’t be loyal to the company, but …
The Power and Importance of Language in Branding
“Build a better mousetrap and the world will beat a path to your door,” is an inaccurate phrase attributed accurately to Ralph Waldo Emerson, regarding the power of innovation.
I thought of this recently after my breakout session seminar at an industry professional development conference and I realized that the phrase is only partially true.…
Personal Branding Weekly – Do You Know Who to Connect With?
As long as people do business with people and business is built on relationships, networking will be important. Online and offline networks are both important, but it’s online networking that’s powerfully driven the need to know who to connect with. After all, with the world at your virtual fingertips – who do you spend time …