Category: Public Relations

Public perception is shaped by how stories are framed, shared, and understood.

Here we explore messaging, media engagement, and reputation decisions that influence how individuals and organizations are seen.


The goal is visibility that supports credibility and long-term influence.

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketing & Personal BrandingPositioningPublic RelationsRelationship Networking

Personal Branding Interview: Jerry Springer

Today, I spoke to Jerry Springer, who is best known for the Jerry Springer Show. He was also the mayor of Cincinnati, and is a political pundit, lawyer, award-winning newscaster, country recording artist, and international emcee and TV personality. In this interview, Jerry talks about how to stand out in a world filled with endless …

Brand Identity & Self-DiscoveryFuturesInterviewMarketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: Aaron Kwittken

Today, I spoke to Aaron Kwittken, who is the CEO and Managing Partner of Kwittken & Co and a previous vice president at Fleishman Hillard.  In this interview, Aaron goes over some obstacles he faced in becoming successful at a young age, how his role as a PR person has changed and what you should …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: Starr Hall

Today, I spoke to Starr Hall, who is a public relations expert and author of Get Connected: The Social Networking Toolkit For Business.  In this interview, Starr points out the top things that people looking for a job in PR should know, explains that not all publicity is good publicity, gives different ways you can …

Brand Identity & Self-DiscoveryeBrandInterviewMarketing & Personal BrandingPositioningPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: Sarah Evans

Today, I spoke to Sarah Evans (PRSarahEvans), who is a public relations and new media consultant at Sevans Strategy, a guest writer for Mashable, a blogger, and more.  I spoke with Sarah because she’s been able to stand out amongst the million other PR people out there.  In this interview, we talk about her personal …

Brand Yourself AsPositioningPublic RelationsRelationship NetworkingReputation ManagementSocial Media

My Personal Branding Journey Part 8: Communicate Your Brand with Good Blogger Relations & Twitter

This is the eighth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In writing this series of posts, I’ve been trying to strike a balance between discussing why I began this personal branding journey while at …

Brand Yourself AsInterviewLifestyle & Habit BuildingPositioningPublic RelationsRelationship NetworkingReputation ManagementSocial Media

Be Your Own Brand Manager

You’ve written your Personal Brand Statement.  You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.

Brand Promotion

Have you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …

Brand Yourself AsCareer DevelopmentCommunication & Networkinggen-yLifestyle & Habit BuildingPublic RelationsRelationship NetworkingReputation Management

Live in the Moment Because it’s Never too Late

I just had dinner with my good friend Theresa who works at one of the Big Four Accounting Firms.  She doesn’t love her job, but she doesn’t absolutely hate it either because it pays the rent.  Times are tough, and her firm is going to have a massive layoff next week, and she might be …

Brand Identity & Self-DiscoveryCommunication & NetworkingPublic RelationsRelationship NetworkingReputation Management

Smart Networking and the Art of the Ask

Knowing how to build your network is crucial, but knowing how to tap into your network for help is even more important. After all, if you can’t get the help you need for yourself or for others from the people you know, where will you get it?

Some people are reluctant to ask for help …

eBrandPublic RelationsRelationship NetworkingReputation ManagementSocial Media

How to Deal With Your Hacked Twitter Account

I should be writing about my recent trip to Cancun, and my safe return without the swine flu. But instead, I’m writing about this stupid person who hacked my Twitter account and started following hundreds of spammers who started sending me hundreds of direct messages with hundreds of stupid links that I’m afraid to click. …