8 Ways Your Personal Brand Benefits From Press
Press from the media, which now includes blogs, is a big deal because visibility creates opportunities for your personal brand. Corporations want good press because it gets their brand name out there, or reminds stakeholders of it’s existence. A lot of individuals view press as something “really cool” and if they get it, they start …
Capture Minds by Actively Marketing Your Personal Brand
Today, I spoke with Tony Rubleski, whose here to help your brand break free from the clutter and mass messages sent daily. Tony reveals some important marketing strategies that could help broaden the awareness of your brand, attract new clients and start a word-of-mouth buzz campaign. We also discuss writing great content and how to …
How to React to Your Personal Brand Haters
I’ve spoken about gaining visibility for your personal brand many times. When you have the spotlight on you, the “haters” come out to play.
When you stand for something, there are going to be people or groups that are against you. Every Hollywood celebrity has AT LEAST one person in this world who hates them. …
Personal Branding Toolkit – Part 1: Business Cards
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the first post in a series dedicated to YOUR personal branding toolkit. Don’t leave home without it!
Your personal branding toolkit1) Business cards 2) Portfolios 3) Resumes 4) Cover letters
In the world …
Interview with David Meerman Scott About All Things Social Media
Today I interview David Meerman Scott, who gives us insight on why we all have to be content creators and actually listen to our audience before we take action. I hope you have enjoyed this interview series and feel free to leave a comment or email me if you are interested in a particular personal …
Complete Guide to Pitching Bloggers Using Your Personal Brand
Today, anyone can become a member of the media. PR practitioners care wholeheartedly about the blogger population these days, but they tend to treat them like traditional journalists. We shouldn’t be surprised with the sheer amount of press releases that cross wire services, and PR people who flock to bloggers for extra coverage (this especially …
An Interview with Tiffany Monhollon on Personal PR
Through Personal Branding, I’ve gotten to meet some amazing young stars. One of the most prominent and resourceful is Tiffany Monhollon, who writes the Personal PR column and has just started a blog on that very topic. Today, I interviewed her concerning this topic to give you a better view of how important it is. …
Personal Branding Octopus Model of Relevancy
An octopus has eight tentacles, as does the subject of personal branding. Each tentacle has suction cups for sensing and tasting other sea creatures and objects such as coral. Personal branding touches each related topic in a dissimilar way. The personal brand or head of the octopus is the centerpiece for the model, which is …
A little bit of ‘personal PR’ can go a long way to building your personal brand
This is a cross-post, in unison with Chris Clarke, a gen-y PR professional and friend of mine. Chris works at NATIONAL Public Relations as Coordinator, New Media. His role is to educate their staff of consultants about online communications and integrate social media into existing client offerings.
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Public relations used to be synonymous with …