Tip: Empower Someone Else to Build Your Personal Brand
Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have appeared …
Getting Away with the CEO Swap
So, Tony Hayward is being replaced as CEO of BP by an American. It’s not surprising to see that the company is doing whatever they can to minimize damage and public outcry. I’ve come to find it interesting that when a company gets itself in to serious trouble, that the “CEO Swap” is viewed as …
Personal Branding Interview: Arielle Ford
Today, I spoke to Arielle Ford, is the president of The Ford Group and author of The Soulmate Secret. She was instrumental in launching the careers of many NY Times bestselling self-help authors including Deepak Chopra, Jack Canfield, and Mark Victor Hansen. In this interview, Arielle talks about how she got started in non-function book …
Karma and Your Brand Reputation
Anything that is posted online can always come back to haunt you in the future. I’m starting to see bloggers who feel that they can become more successful when they taunt and bully others in a public setting. These individuals, whom I won’t name, can justify their blog posts based on facts uncovered online. The …
How Facebook May Have Ruined Its Brand
Facebook has been in the news a lot lately, but unfortunately for them that’s not a good thing. Users have been up in arms over recent changes to Facebook’s privacy policy – which is only the latest in a series of changes that have many people questioning their use of the prevailing social network.
I …
Personal Branding Interview: Michael Hyatt
Today, I spoke to Michael Hyatt, who is the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S. In this interview, Michael talks about how and when he started using social media tools, the impact blogging has had …
Social “Me”dia Syndrome: A Deadly Epidemic
That Will Cause Your Brand Building and Business Growth to Suffer
Could you be suffering from Social “Me”dia Syndrome and not even know it? Unfortunately, this common ailment is causing millions of businesses and individual’s serious pain when it comes to their online brand building and business growth efforts.
So what is Social “Me”dia Syndrome? …
Personal Branding Interview #2: Brian Solis
Today, I spoke to Brian Solis, who is a new media leader, principal of FutureWorks, blogger, and author of the new book Engage. In this interview, Brian talks about what engagement means in the social media world, how he came to write his new book, how engagement and personal branding go together, and why he’s …
Personal Branding Interview: Harrison Monarth
Today, I spoke to Harrison Monarth, who is the New York Times bestselling co-author of The Confident Speaker, and his latest book is called Executive Presence: The Art of Commanding Respect Like a CEO. In this interview, Harrison talks about the natural laws of perception, why professionals should care about social intelligence, highlights some core …
Is Visibility More Important Than Money?
The cost of content is decreasing, but the importance of content is increasing. Now and in the future, your main differentiator will be your personal brand. Distribution and promotional costs are being reduced in price because of social media tools that allow you to achieve both. More and more people are preaching that “social media …