Category: Positioning

Brand Yourself AsPersonal BrandingPositioningPRReputation ManagementSocial Media

My Personal Branding Journey Part 8: Communicate Your Brand with Good Blogger Relations & Twitter

This is the eighth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In writing this series of posts, I’ve been trying to strike a balance between discussing why I began this personal branding journey while at …

Brand Yourself AsPersonal BrandingPositioningReputation Management

Bright Shiny Objects and Babies Like Me

I have a baby brain, even now after all these grown-up years.

A baby’s brain is exceptionally plastic, “captivated by the most unexpected events” and keen on seeing probabilities, while not terrifically impressed by certainties, per Alison Gopnik in Sunday’s New York Times.

Sounds like an entrepreneur’s brain, at least during the start up phase …

Career DevelopmentPersonal BrandingPositioningSocial MediaSuccess Strategies

How to Find Executives with “Juice” On Twitter

Dan Schawbel recently wrote an absolute must read blog post entitled: Branding by Association is the Single Most Powerful Idea in Personal Branding. He explores, in depth, the idea of “branding by association”, a concept that can propel you towards your goals faster and create more opportunities along the way.

I have used the “branding …

Career DevelopmenteBrandMarketingPersonal BrandingPositioningSuccess Strategies

Branding by Association is the Single Most Powerful Idea in Personal Branding

When Katie Konrath, our Sunday Personal Branding blogger, wrote about being connected to important people can build your brand, I smiled.  Possibly without knowing, she had touched on what I believe as the single most powerful and effective way to become more successful.  I actually wanted to write a post about this a long time …

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My Personal Branding Story Part 5: Becoming a Renaissance Worker

This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to …