This May Be Too Disgusting to Read But It’s True
Last week on Oprah, MacKenzie Phillips launched her new personal brand. She is the self-dubbed, new face of “consensual incest,” according to Sunday’s New York Times.
I won’t guess what reaction you’re having to MacPhil’s latest attempt to spin a lifetime of addiction and dereliction into an Oprah book bestseller (featured for ratings, not endorsed …
Personal Brand Audit: What’s Your Facebook Score?
This is the second in a series of Personal Brand Audits (see Part 1: LinkedIn Audit), where we’ll make sure you’re keeping the touch points of your personal brand up to date.
Facebook is a vital part of your personal branding efforts online. If you don’t have a Facebook account yet, start by reading Dan …
Brand Yourself Before Someone Else Brands You
Discovering your personal brand is the first step in the personal branding process for a reason. If you don’t know what you’re brand is then how are you going to convey it to the world? Your brand is what you will be known for. When your name or image is seen or heard, what will …
Prep for the Future with Lessons from the Present
Advice for the employed: learn well from the struggles of your unemployed friends…
With the unemployment rate remaining at a record high for so many months, a lot of advice has been published to help the job seeker. But what about those who remain? They’re a group less likely to seek out career advice because …
Has the Word “Humble” Changed From Web 1.0 to Web 2.0?
A lot of people confuse personal branding with shameless self-promotion and for good reason. Personal branding involves letting your audience know that you exist, including your achievements, what you stand for and what you can provide to them. Branding would be ineffective if you just did it for a single day, which is why our …
World Wide Rave with Your Personal Brand
Great video from David Meerman Scott author of the new book entitled World Wide Rave.
While you watch the video think of the implications for your personal brand or your business and what you can be doing to get ahead and reach your goals!
What is clear is that those who do something different and …
Position Yourself for the Career You Want Not the Job You Have
I prefer the term career over the term job. A job is a single occurrence, while a career is something built over the course of your life. A career is typically made up of many jobs. Sometimes they are interrelated and other times there is no real direction, therefore there are multiple careers leading to …
Personal Brand and Word of Mouth – Part I
This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
Tips to Develop Your Personal Brand from Michael Port, Marketing Guru
The first book I read by Michael Port was Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. It contains some of the most practical, actionable, and no-nonsense advice I’ve come across to authentically market yourself.
Port sees personal …
My Personal Branding Journey Part 9: Maintaining Your Brand
This is the ninth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
About a year ago, I received an email from someone who had commented on a post of mine on a series about postcollege depression. …