Build Relationships to Earn Sales
Would you rather purchase from a serious, black-and-white-type salesperson, or one who is easy to talk with and who might also become a good friend?
While that might sound like a dumb question, too many business and salespeople are afraid to go out of narrowly defined boundaries. They ignore references to personal events such as …
Personal Branding Weekly –Firm, Fair and Consistent
Special favors are always tough. They either erode your personal brand or put a finer point to it.
At the age of 21 years old, I became a manager leading a team of 50+ people with four mid-level managers who reported directly to me. I was gifted some sage advice from a senior manager who …
5 Things To Know Before Accepting A Job Offer
Whether you’re starting your career or looking to improve your present one, you need to start looking out for yourself. After all, if you’re not for yourself, who will look out for you? But on the other hand if you’re only out for yourself, what kind of person are you? The wisdom behind these questions …
How to Repair a Tarnished Brand
It takes years to build a reputable brand; one that people trust and talk about positively. Unfortunately, a brand image can be ruined in an instant. Just ask Paula Deen or Mike Jeffries, CEO of Abercrombie & Fitch, whose careless remarks sparked outrage and damaged their otherwise positive images. It’s Murphy’s Law that says things …
3 Tips to Get a Recruiter’s Attention
Finding a job is a job in itself and to succeed at finding work, one thing I would HIGHLY suggest is that you release any sense of entitlement. One very hard truth that some have not learned is that recruiters do NOT work for you. They are looking out for themselves and are not being …
The Response You are Searching for is NO
One of the most difficult words for some people to say has just two letters. Yet, this one word can cause people to wince and feel guilty for saying it. There is no need to feel guilty for saying it if you have a reason. And, there is always a reason for deciding not to …
Personal Brands: Managing Third Party Validation
As a small business, you are out to provide a unique customer experience that will keep bringing back customers to your business. Banking on this is the fact that a great reputation does a lot for your business. In this digital age where a majority of consumers turns to online review sites and social networks …
Seven Reasons Your Employer Is Hurting Your Career
I was recently approached by two different employees of a successful $2B+ Atlanta company. They both were unsatisfied with their career situations and wondering if they should look for better opportunities. Both were very smart, highly motivated, and well accomplished… the type of employees you would likely rank a 9 out of 10. I referred …
Why Restraint Helps Your Personal Brand
Looking to persuade someone that you’re the absolute right person for a job or a new business? Turns out that how much you say about yourself might matter more than what you say about yourself.
When we’re trying to convince someone that a person or a product is great, the tendency is to keep telling …
Starting over: Growing Business Slowly, But Surely
Areas of San Francisco are known for their lineup of gourmet food trucks. The old style “roach coach” has made way for some of the best ethnic food in town. Many of the food truck owners emigrated from other countries. They found their way to building a small business based upon serving their hometown food.…