Attract Customers to Your Personal Brand with Facebook
With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page growth – but there are …
How I Re-Branded Myself After a Big Career Change
For over a decade, I built online businesses. My focus was primarily marketing. Create content, promote it, and optimize website conversions.
Over time, I built a reputation in the industry by blogging, networking, and speaking at industry conferences like Pubcon. In fact, I attended Pubcon’s signature event in Las Vegas ten years in a row. …
Personal Brand Super Geeked Up
Jeff Burns is a man that seemingly arose out of nowhere. Look around anywhere on the internet, and you’ll be met with his most popular works, Super Knocked Up and Super Geeked Up. Try to go any further back, and you’re met with relative silence. However, fame doesn’t come cheap. While it might be great …
Hints for Working in Hot Weather
Unfortunately, it is very hard to concentrate and work efficiently during summer. Although many offices have an air condition, still this may not be enough to cool us especially in some parts of the US. Also, some people do not like the unnatural cold weather the a/c creates and prefer other cooling alternatives. Therefore, I …
Grin and Bear It
Smile when you pick up or click on the phone and continue as you talk regardless of who’s calling or what the conversation is about. The person on the other end of the line can hear a smile, she can also hear a frown, smirk, and rolling of the eyes. Your articulation improves when your …
How Personal Brands Can Attract a Loyal Audience
Building a brand image is not an overnight process, and many businesses may struggle online to connect with their fans and followers. As social media becomes more people driven it’s not too late to change your approach and build better relationships. This is just a matter of making time to be active in your community …
A Sense of Urgency trumps a Panic Crush
What’s the difference between panic and urgency?
Panic: You can usually tell when somebody is in a panic situation. They are making rapid and too often unwise decisions.
Urgency: Is when a person is more calm and deliberate as well as skilled and focused.
Everyone has moments of panic. That’s just part of life and …
Do You Know Whom to Network With?
By far the most effective way of getting a new job is by networking. When making presentations to large groups, I often test that tenet, and invariably it proves to be true. Therefore, networking is how people in transition should spend most of their time. For many, though, networking is a challenging task because they …
7 Career Perks of Having a Side Gig
A recent study by Contently found that just over 1/5 of workers who freelance professionally do so in addition to a full-time job — and it’s not hard to see why. With the economy and job-market still shaky and salaries stubbornly refusing to budge, a growing number of workers are learning that the best way …
Things People Do During Conference Calls
Conference calls are very common in everyday business and let’s be honest, most of them are boring. As a result, most people cannot fully concentrate on the call and press the mute button to do other activities. Below are the most common things people do on conference calls.
Driving: Some people prefer to take conference…