Attract Customers to Your Personal Brand with Facebook

  • 1 min read

shutterstock_176076512With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page growth – but there are also professional apps that allow brands to sell without ever having to leave Facebook.

Many brands and businesses rely on their Facebook Page as a place to attract new leads, drive promotions and website traffic. By tapping into social media resources you can attract new Fans and drive sales.

Is it possible to increase your reach on Facebook without a big budget? With the right tools in place you can greatly improve your brand’s presence there.

When you use traditional e-commerce methods along with the social media your brand can greatly increase its bottom line. A simple selling strategy is not difficult to achieve if your business has digital products to offer.

Benefits of Selling on Facebook

Here are several reasons your personal brand should leverage your sales on Facebook.

  • Sales from social media on the rise – While having a professional website and blog is still an important part of your sales strategy, social media is increasingly effective for attracting new customers. Facebook in particular attracts a large number of leads, along with other big networks like Twitter, Instagram, Pinterest, and YouTube.
  • Attract a new audience – Your brand will not only benefit from sales on social media, but also from driving more Fans and followers who can be directed to your website. It is fairly inexpensive to leverage a marketing campaign versus traditional advertising. Once you have established an active and interested community it is easy to draw attention to your products or services.
  • Capture new leads for conversions – Depending on which tool you take advantage of your brand can build your email list right from Facebook. These leads can be nurtured with follow-up campaigns that present them with special offers, tips, and other helpful information that can lead to more sales.
  • Improved social proof – When a Fan makes a purchase from your Facebook Page and makes a comment this helps spread the word about your brand online. This in turn attracts loyal brand ambassadors who have already decided to trust in you.

Take advantage of apps like Heyo Cart, setting up a Facebook store, or Shopify to get started.

While a Facebook Page is great for sharing content, images, and video, your personal brand can greatly benefit from this top social network just by selling directly there. Over time your community and sales will grow much faster than relying on on marketing and Facebook ads alone.

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Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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