Unbrand Yourself the Office Newbie
You got the job. You’re super pumped. No more living off ramen noodles. Time to take on the corporate world. Unfortunately, day one is nothing to write home about. Even though you have a college degree, no one seems to care. You’re super disappointed, and don’t want to waste the next 8 months struggling to …
Slow Down; Have an Urgent Calm
Don’t be quick, fast, or in a hurry (all the time).
Be unhurried (within reason, of course). Be markedly unrushed. Slow down when you talk, walk, respond, ask a question, enter a room, shake hands, and leave a room. Be confident enough to take time. Move only when necessary.
If you slow down. You’ll go …
Personal Brands – The Authenticity of the Script
A common phrase used in customer service and satire alike, “my pleasure” can mean many things based on simple intonations and inflections further expanded upon by vocal timber, energy and body language. An entire novel can be written based on how the phrase is said. Because a lot of businesses feel these two words are …
Questions to Answer Before Going to Graduate School
Whether you are a new graduate or a working professional who wants to make a career change, going to graduate school may be an option for you. It can also be the next step if you want to be a lawyer, doctor or professor. While going to graduate school can be a very fulfilling experience, …
Get to Know Your Worth… With Tech
You may recall a time, not too long ago, when we talked about showing your worth for the betterment of your career. Yet and still, in order to do that, it is necessary to know and understand what you’re worth in the grand scheme of things. This hasn’t always been easy. However, there is a …
4 Branding Tips That Help Increase Customer Loyalty
If you’re a small business owner looking to build a company that transcends generations, then you must respect the importance and power of branding. Your business is more than a business. It’s a brand. It’s an organization. It’s a living, breathing community. Whenever possible, you must inject a bit of personality into your marketing materials, …
What Is Most Personal is Most Universal
We all think we’re different, but there are more similarities than differences between us. What is most universal is most personal. Most people:
Feel not fully understood Are the center of their own universe Want to see what they own go up in value all of the time Want to be appreciated, to feel powerful,…
Attract a Large Brand Audience With Creative Storytelling
How people can relate to your personal brand through content is just as important as what your business is about. In order to create interest in a compelling way you need to appeal to your audience’s emotions with eye-catching visuals and content.
Would you like to reach your community in an authentic way? Creating a …
The Theory of BRANDarchy
Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …
Prepare Before you Meet, Talk, or Click
You can be anything and do anything with enough preparation and work. To be effective in what message you want to get across to others, you must prepare. If you painstakingly prepare more than most people bother to, it will measurably improve your chances of affecting people the way you want. Some CEOs tell me …