Good Personal Brands Triumph Over Evil When Social Media Is Involved
Gary Vaynerchuk is already starting to become a celebrity on this blog. Honestly, I’m not that much of a wine connoisseur, but I do enjoy someone who is passionate, honest and caring like Gary. Since he himself is a personal branding success story, by leveraging podcasting, blogging and social networking in order to project what …
Authors Corner: Co-Authoring The Age of Conversation II – Why Don’t People Get It?
And So it Began
Drew McLellen and Gavin Heaton are two of the top marketing bloggers in the world. They identified this new era of social media as the “Age of Conversation” a year ago. As the editors, they decided to recruit 100 of the world’s leading marketers, writers, thinking and creative innovators in a …
A Brand Assessment of the 2008 Presidential Candidates
I was asked about 50 times to do a brand evaluation of the presidential candidates, but I really can’t voice a strong opinion because I have no interest in politics and haven’t been following the race closely enough to make a full analysis. Brandon Wright was one of the people who asked me and so …
Don’t Build Other People’s Brands – Build YOUR BRAND
[youtube=http://youtube.com/watch?v=69Wl2pNDtaE]
Who is Gary Vaynerchuk?
From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained widespread notoriety as the host of Wine Library TV, a daily internet webcast on the subject of wine. Vaynerchuk’s informal and “hyperkinetic” style is in contrast to conservative …
Video Your Brand: The “I Feel Like I Already Know You” Effect
I think books are amazing, but it’s the personal brand who authors it that matters the most. Before picking up a book and reading it, do you really know the author? I bet more than half the time you have never experienced the author in reality. You may have searched their name in Google, found …
The Internet Holds Your Personal Brands’ Permanent Record
Your brand cannot hide from Google (The Cover Story of Personal Branding Magazine last month). Every move you make online is kept in search engines and the only one’s that can be removed are those that you create yourself. Your blog, website, LinkedIn profile, Facebook profile, Twitter profile, Ning profile and a few others that …
Weekend Reading: Getting from College to Career by Lindsey Pollak
As I say, the time when you should be paying the most attention to your personal brand is in college. During college you are given the most amount of choices and the highest degree of education before you enter “the real world.” Choices, such as what major and minor you want to enlist in, as …
Call for Submissions for Personal Branding Magazine Issue 4: Due March 15th
Hurry up! I’m only accepting submissions for Personal Branding Magazine Issue 4 from now till March 15th. For this issue, I’m only accepting a total of 10 articles from outside sources. The other 12 will be content produced by our regular columnists. Due to the high volume of articles I receive, not every article will …
Boston College Student’s Get a Lesson in Personal Branding
I feel that personal branding should be the heartbeat of higher education. The logic here is that the sooner you discover your personal brand, the more risks you can take, as well as the easier it is to carve our your career path.
Today I spoke at Boston College to some freshman and seniors who …
Brand Yourself as a Movie Director: An Interview with Tom Clifford
This is part of my series of posts called “Brand Yourself As.” Today, I decided to interview Tom Clifford, who directs corporate videos. As you can see to stage right, there is a picture of Tom in his director’s uniform (notice the hat). If you have an angle or a unique personal brand, please email …