Reputation Management Tips From The Brand Known As Andy Beal
Recently, I spoke with Andy Beal about reputation management. In terms of the personal branding process, reputation management falls into the “maintain” bucket. First, you discover your brand (what you represent, are passionate about, etc), then you create a brand online, communicate it to your audience through personal PR and then maintain your reputation. Andy, …
College Student Clash: How to Find Balance When Building a Professional Yet Realistic Brand
Today’s guest post is by Rebecca Corliss, who is a young professional from Boston. She is a recent graduate of Boston University, beginning a new career in technology PR. She’s dabbled in violin, clarinet, guitar and piano– and even began her college career majoring in music before her switch to PR. Her new blog, “Music …
When Prospects Buy You They buy your brand
While I’m in Las Vegas for EMC World, I’ll be running some guest posts by personal branding evangelists. Today’s guest post comes from a top commenter on this blog by the name of Luke Harvey-Palmer, all the way from Australia (you have to love the internet). Luke is a personal branding consultant there, with a …
Success Story: African Student Turned Global Brand
Who is Willard Barure?
“My name is Willard Barure and I am a global brand. I am outgoing , good humoured and emotionally stable although i am not seeing anyone at the moment. I am a University student and i am an establishing stand up comedian who is lloking to elevate myself to an international …
Introducing the New Bonnie and Clyde for Careers
As you all probably know already, I’m highly connected on the career front. Recently, I crossed paths with the Bonnie and Clyde of the career world. Bonnie and Clyde were notorious outlaws, robbers and criminals during the great depression. Back then, they were publicity superstars, appearing just about everywhere. J.T. O’Donnell and Dale Dauten, may …
A Corporate View of Personal Branding with Pros and Cons
There are two perspectives on personal branding and today I want to highlight the corporate view. The non-bias way to do that is to let someone else introduce it and Rand Fishkin is the chosen one. Rand is the CEO & Founder of SEOmoz.org and is a well-known SEO speaker and expert. He recently released …
Myth: Personal Branding Is All About YOU
False! Personal branding is not about you, it’s about everyone else. This post is required reading for everyone who believes that myth.
[youtube=http://www.youtube.com/v/EGP3y3XaV5o]
Note: I tend to do podcasts when the point can better be expressed through my personality and personal connection.
Daniel Pink Introduction
This all comes together as one of six chapters in …
Is It Possible To Brand Yourself By Accident?
I get a lot of books by authors looking to promote on my blog. Sometimes I receive press releases, or a PR person contacts me without being authentic. When an author contacts me directly, with a personalized message, then I take more interest, especially when they send me a copy of their book. I will …
Personal Brand Stereotypes #4: The Hippie Phenomenon
I’ve been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times we are rewarded …
Good Personal Brands Triumph Over Evil When Social Media Is Involved
Gary Vaynerchuk is already starting to become a celebrity on this blog. Honestly, I’m not that much of a wine connoisseur, but I do enjoy someone who is passionate, honest and caring like Gary. Since he himself is a personal branding success story, by leveraging podcasting, blogging and social networking in order to project what …