Category: People

Career DevelopmententrepreneurshipInterviewPeoplePersonal BrandingSuccess Strategies

Alan Weiss Schools Us On How to Build a Powerful Consulting Brand

Today, I spoke with Alan Weiss, who is a world renowned consultant, author, blogger and speaker. This interview is short and to-the-point,which is attributed to his communication style. He tells it like it is no matter what and will give you straight facts as to how you can become a rich consultant. From interviewing Alan …

Career Developmentguest postPeoplePersonal Branding

Professor Teaches Students About Personal Branding and They Respond!

Guest post by Chrystal Denmark Porter, the Assistant Dean of Sport Science at Endicott College, in Beverly, MA.

Note from Dan: One of my main missions in life is to teach academia about personal branding and start an international class on the topic for freshman college students. Me 2.0: Build a Powerful Brand to Achieve …

Book ReviewsMarketingPeoplePersonal BrandingSuccess Strategies

Marketing is Required Regardless of Corporate Position

Today, I spoke with Gerald Zaltman, who is a Harvard Business School professor and author. We go over the importance of marketing in our lives, why people fear change, how marketing should be universal (instead of being tied to a function of business), and talk about the significance of marketing research in learning more about …

Book ReviewsFuturesInterviewMarketingPeoplePersonal BrandingSuccess Strategies

Our Personal Brands Control the Conversation Not Companies

Today, I spoke with Tom Asacker, who is a well-known branding expert, author and speaker. We talked about how conversations have changed over the past few years, how to break through marketing clutter, and some future predictions. As more and more companies are built and destroyed in the next year, marketing and branding still remain …

Employer BrandingInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Build Your Company’s Brand and Your Brand Will Reap the Rewards

Today, I spoke with Mike Volpe, who is a fine example of someone who has built his personal brand and employers brand simultaneously.  His coined term, “inbound marketing,” which reflects how social media can be used to attract opportunities passively, rather than proactively.  Instead of cold calling a customer or applying for a job with …

Book ReviewsCareer DevelopmententrepreneurshipInterviewPeoplePersonal BrandingSuccess Strategies

You Can’t Obtain Success By Defining it Yourself!

Today, I spoke with Romanus Wolter, who has successfully branded himself as “The Kickstart guy.” He has a lot of knowledge when it comes to entrepreneurship and business coaching. We talked about how people should define success, how to start a business from a simple idea, why some people don’t make the leap (quitting instead) …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingSuccess Strategies

How to Have a Joyful Brand Despite Economic Uncertainty

Today, I spoke with Lisa Earle McLeod, who is a writer, speaker, and author specializing in humor business coaching and spirituality attainment. A lot of people are feeling depressed, anxious and under pressure right now, so I figured I would interview Lisa, who will cheer you right up. We discuss how humor can help you …

Book ReviewsCorporate BrandingInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

Create a Winning Social Media Strategy For Your Brand

Today, I spoke with Dave Evans, who is a social media marketing expert, author, business owner and columnist. We talk about what it’s like to convince people of the importance of social media, how to answer the dreaded “ROI” question, which social networks you should join and avoid and how to be a great community …