Category: People

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More Lessons in Personal Branding from NPR’s Car Talk

In my original analysis of National Public Radio’s Car Talk, I discussed 4 of the 7 essentials of strong and enduring brands described in Patrick Hanlon’s Primal Branding.

For over 25 years, Car Talk – as anyone who drives anywhere within FM radio reception  of a public radio station on a Saturday or Sunday knows …

Book ReviewsInterviewmanagementPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Adrian Gostick and Chester Elton

Today, I spoke to both Adrian Gostick and Chester Elton, who are the co-authors of The Orange Revolution. They are also the New York Times bestselling authors of The Carrot Principle, and other books. In this interview, Adrian and Chester talk about why carrots are important, how to build a high-performing team, how to deal …