Anderson Cooper Is Good For The Gay Brand
“It’s strange that still today there is an aspect of selflessness to public figures coming out as gay.”
That was the first tweet I saw about Anderson Cooper coming out. Albeit relevant, it lead to a trail of thoughts about that exact subject. …
Why Compassion Pays Big
If you watch enough reality TV, political debates or just follow the lead stories in the news – you come to believe that hate sells. You would be right. Hate like violence is fascinating to watch, from a distance.
Take crime shows. You wouldn’t want to be in the middle of a CSI crime scene, …
A Letter to New Graduates
Dear new graduates,
A graduation is not only a happy occasion but also signals a turning point in the lives of those students who have proven their competence, skill and above all determination by successfully reaching the end of their prescribed curriculum. For some, it will be the prelude of further studies at postgraduate level …
Changing Anything Starts with Changing Something
In their new book, Change Anything: The New Science of Personal Success, Kerry Patterson and co-authors discuss the three dimensions in your life that merit scrutiny as you seek to do better in your life, business or career.
The three dimensions are:
Personal Social Structural The need for changeAs you do what it takes …
Is Your Brand Hiding in Plain Sight?
Recently I judged a brand personality competition for Newsweek/Daily Beast’s special issue on the top 100 Digital Brands, along with 4 other branding experts. Beyond my vote, the editor asked for an answer to a hot button question for people who are just launching their brands. That might be you.
Does the Internet need more …
Hillary Clinton’s Golden Opportunity
Just because someone is popular, doesn’t mean they should be President. In 2008, many attributed this notion to presidential candidate Barack Obama – arguing that he was unprepared for the Oval Office, and that Hillary Clinton was a more capable …
Lose Your Manners, Lose Your Job
Because the US post office is trying to stay alive amidst threats of major cuts from Congress, and with postage being so expensive even at bulk rates: I took advantage of USPS’ new EDDM program, in an effort to see if my company could be an even better corporate citizen.
EDDM allows you to help …
Finding a Void and Filling It
For brands today, the competition is fierce. Unemployment rates are up, and businesses are struggling to survive. To succeed in this world, your personal or small business brand needs to be invaluable. You need to offer the world something unique, something that makes you stand out. Basically, to be successful today, you need to find …
A Televised Three Way
You can’t say personal brands don’t matter everywhere to everyone. In fact, the three largest broadcast networks are betting on nothing but a battle of three personal brands to win bragging rights – and big ad dollars – early in the AM this week.
Who is facing off, where and why?On television, which we’ve …
Your Résumé Should NOT Include A Headshot
Just don’t do it.
“But what if I—”
No.
“But what about—?”
No!
“But I like to—”
No!
Unless you are a model or an actor applying for a modeling gig or auditioning for a part, you should never, ever, ever, ever, EV-VER …