A Vision for Personal Branding in the Workplace
The workplace has evolved throughout the ages, changing due to the economic climate, the markplace and the technology revolution. The needs of employers and employees have drastically changed. The relationship used to be that you would be rewarded for working for a single company for a decade or so with …
Personal Branding Interview: Ehud Furman
Today, I spoke with Ehud Furman, who is the CEO and Founder of LookupPage and a proud sponsor of Personal Branding Magazine. LookupPage, as a company, is extremely relevant to what we’re trying to accomplish here on this blog. You really need to be able to own your Google results because that is your new …
Personal Branding Inteview: Mel Robbins
Today, I spoke with Mel Robbins, who is a syndicated radio show host and a business success coach. She’s involved in so many different types of media that I wanted to get her impression of how they differ and what she likes the best. We also talk about what it’s like to interview celebrities like …
The Importance of Personal Branding
Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …
Personal Branding Interview: Rodney Rumford
Today, I spoke with Rodney Rumford, who is best known for his Face Reviews blog, as well as his commitment to the social media world. In this interview, I grill Rodney on Twitter, which, in my opinion, is one of the greatest personal branding tools ever created. Twitter allows you to bypass hierarchies and connect …
Discover Your Brand With Issue 7 of Personal Branding Magazine
Personal Branding Magazine Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery. Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the …
“Cool” Personal Brands Create a Lasting Impression
Today, I spoke with Del Breckenfeld, who is the Director of Entertainment Marketing at Fender® Musical Instruments Corp. and the author of the “Cool Factor.” In this interview, we discuss what makes a “cool” brand and Del gives you examples of both company’s and people who are very recognizable and successful based on their “coolness.” …
Are You More Than a Commodity?
It’s Sunday morning and I’m the last of the new guest authors for the Personal Branding Blog. Luckily, that means you won’t be reading too many more introductions thanking Dan. But I’m still going to make you read mine: Thank you so much, Dan! I’m very excited to be here and I think this will …
Evaluating My First Social Media Class at UCLA
Let me begin by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Tuesdays and thought I’d start by discussing my experience in creating the Social Media Marketing course. The goal was to develop a course syllabus that discusses a set of emerging marketing tools, targeted at professional …
The Same Laws Apply For Personal Brands as Any Brand
Today, I spoke with John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group and an author. We discuss the three main challenges marketers face in today’s marketplace, what the brand bubble is and how to measure it, as well as his five-stage model for brand creativity and change. John, then gives …