Are You More Than a Commodity?
It’s Sunday morning and I’m the last of the new guest authors for the Personal Branding Blog. Luckily, that means you won’t be reading too many more introductions thanking Dan. But I’m still going to make you read mine: Thank you so much, Dan! I’m very excited to be here and I think this will …
Evaluating My First Social Media Class at UCLA
Let me begin by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Tuesdays and thought I’d start by discussing my experience in creating the Social Media Marketing course. The goal was to develop a course syllabus that discusses a set of emerging marketing tools, targeted at professional …
The Same Laws Apply For Personal Brands as Any Brand
Today, I spoke with John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group and an author. We discuss the three main challenges marketers face in today’s marketplace, what the brand bubble is and how to measure it, as well as his five-stage model for brand creativity and change. John, then gives …
Road to Me 2.0: The Ultimate Personal Business Card Revealed
For the release of my new book and to capture everything I do in the personal branding world, I had new business cards made. It costs about $170 to get 1,000 double-sided, color, 12 pt thick, glossy business card. One side is the cover of my book and the other has my picture, with my …
In 2009 Hire People With Large Social Networks For Free Promotion
We’ve spoken about how your network will soon be a job qualification back in October. I think it’s even more than that now, taking the economic climate and the rise of social media as a mainstream vehicle into account. Your network, which is naked online and seen by employers and your management, will become one …
Road to Me 2.0: My First Video Interview For the Book
Recently, I was interviewed by Rick Burnes of Hubspot about my upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success. As of today, my book is doing very well on pre-orders, ranking #26 on Amazon for job hunting bestsellers, #54 for web marketing and #70 e-commerce. I want to thank everyone for …
David Armano Reveals His Personal Branding Secrets
Today, I spoke with David Armano, who is a well-known blogger and visual expert. He’s best known for his marketing diagrams and speaks at a lot of industry events. I spoke to David about how he’s grown his personal brand, what it takes to become known in a cluttered world and tips he has for …
Marketing is Required Regardless of Corporate Position
Today, I spoke with Gerald Zaltman, who is a Harvard Business School professor and author. We go over the importance of marketing in our lives, why people fear change, how marketing should be universal (instead of being tied to a function of business), and talk about the significance of marketing research in learning more about …
Our Personal Brands Control the Conversation Not Companies
Today, I spoke with Tom Asacker, who is a well-known branding expert, author and speaker. We talked about how conversations have changed over the past few years, how to break through marketing clutter, and some future predictions. As more and more companies are built and destroyed in the next year, marketing and branding still remain …
Build Your Company’s Brand and Your Brand Will Reap the Rewards
Today, I spoke with Mike Volpe, who is a fine example of someone who has built his personal brand and employers brand simultaneously. His coined term, “inbound marketing,” which reflects how social media can be used to attract opportunities passively, rather than proactively. Instead of cold calling a customer or applying for a job with …