Category: Marketing

Book ReviewsCareer DevelopmentMarketingPeoplePersonal BrandingSocial Media

Personal Branding Interview: Karen Post

Today, I spoke with Karen Post, who is a fellow branding expert, author, social media entrepreneur, speaker and businesswoman.  Karen talks about how she’s established her personal brand, while building the brands of other companies and gives some insight into how she’s created a community around her brand, while explaining the importance of brand symbols …

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Personal Branding Interview: Andy Nulman

Today, I spoke with Andy Nulman, who is the author of Pow! Right Between the Eyes: Profiting From the Power of Surprise.  In this interview, Andy explains why surprise is essential to establishing a personal brand, why standing out matters, the process of brand building, staying relevant to the times and much more.

How important…
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Book ReviewsCareer DevelopmentInterviewMarketingPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Robin Koval

Today, I spoke with Robin Koval, who is the President of The Kaplan Thaler Group, a bestselling author, and the author of her latest book called The Power of Small.  In this interview, Robin talks about her personal brand building approach, how her successful marketing program for AFLAC can translate into personal brand success, how …

MarketingPersonal BrandingSEOSocial MediaSuccess Strategies

Twitter Personal Branding Q + A #1

In this article, I take a look at the latest questions people are asking on Twitter about personal branding.

Best Twitter personal branding tip

Megan Miles Alba, @MeganAlba, twittered: wondering how to use Twitter to promote my personal “brand.” what’s your #1 suggestion?

Jacob Share, @jacobshare: Try to help people with your expertise as much …

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Personal Branding Interview: Martin Lindstrom

Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert.  The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …

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Me 2.0 is Officially Out Today – Purchase Your Copy Now!

Me 2.0 launches today!

Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites.  You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and …

Career DevelopmenteBrandMarketingMe 2.0Personal BrandingSocial MediaSuccess Strategies

Road to Me 2.0: Free 52 Page Complete Blogging Guide!

As we get ready for the worldwide launch of Me 2.0: Build a Powerful Brand to Achieve Career Success, I’ve been working as hard as I can to still deliver you a lot of value.  I really appreciate the support of my talent team of bloggers, including Beverly Macy, Monica O’Brien, Liz Lynch, Jacob Share, …