Category: Marketing

Career DevelopmenteBrandFuturesMarketingPersonal BrandingSocial MediaSuccess Strategies

7 Personal Branding Predictions for 2011

Every year, since 2007, I’ve made some personal branding predictions for the following year. In 2007, I predicted that we would see a surge in freelancers, which was accurate because 30% of all Americans are free agents now. I also mentioned that our education systems would start teaching classes around the new tools and web …

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Make Your Personal Brand Stand Out From The Competition

Here are a 3 simple ways you can make your personal brand stand out from your competition:

Be helpful. Be brief. Be consistent.

Helpful, brief, and consistent will serve you well, whether you’re writing an article, a book, an e-mail, preparing a podcast, or delivering a speech.

Helpful (because it’s not about you)

Success is …

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My Foreward for 30-Minute Social Media Marketing

Below is the foreward that I wrote for Susan Gunelius’s new book, 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (McGraw-Hill). She has also released a free bonus chapter that can’t be found in her book.

Foreward

Right now, your competitors are using social media tools to advance their personal …

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How to Make Your Personal Branding Messages Resonate

The best way to ensure your personal branding message gets through to your clients, co-workers, and prospects is to fully engage them, so that your ideas resonate – or are in perfect sync – with them.

Resonate is also the title of a new book from Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences.…

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Visual Thinking for Personal Branding Success

Visual thinking is a strategic tool that can make a major contribution to the personal branding success of anyone who has to plan ahead, make decisions, or convince others.

Visual thinking involves more than simply choosing colors and typefaces that project the right image; visual thinking is also a collaboration tool that helps individuals and …