3 Ways Pinterest Can Build Your Brand – Really!
There seems to be a hierarchy of social media when it comes to “serious” brand building. At the top of the pyramid for business credibility is LinkedIn, with its sleek, uncluttered, resume-style look. Twitter comes in next, by most accounts, for its ease of use when it comes to connecting to strangers that can help …
Branding Blah
Recently I read Speak More! produced by the National Speaker’s Association, and it had a chapter titled “Author-Speaker-Coach Snooze.” Upon reading this, I knew it was speaking to me. My business card essentially says, “author, speaker blah, blah, blah”. I’m not the only one. I see speakers, consultants and service business owners all the time …
Six Ways Sales Professionals Should Use Social Media
Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.
I just finished conducting a workshop for a …
Does Your Marketing Tone Match Your Brand?
Tone is an important component of branding that can easily go awry. We think of branding as a way to define the uniqueness of a business, particularly in terms of attracting a target market. The brand is given a voice through tone. Elegant Eloquence Calligraphy and Curly Sue’s Curly Q Calligraphy offer the same services, …
Six Sales Tips for Sales Promotion
The title on your business card or LinkedIn profile may not have the word “sales” in it but everyone is a salesperson in his or her own way. After all, building a positive personal brand is all about marketing yourself in the right way. Successful salespeople have a winning mentality that includes traits admirable outside …
“Tell Me About Yourself” One More Time
All of my career coaching clients go through “Tell me about yourself” during our first 10 minutes together. Why is this so pivotal? It is for several reasons. The most important one is that the first impression is a lasting impression. In a job interview situation it is of utmost importance to make a good …
Three Tools to Leverage Your Client’s Brand
Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ …
Know Who You’re Writing To and For
With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your …
The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
15 Second Resume Test
We often read about the importance of elevator or thirty-second pitches – how we need to know our personal brand well enough to coherently communicate this vision to someone with whom we find ourselves on an elevator. And while being able to verbalize your brand is critical, we also need to consider what our marketing …