The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
15 Second Resume Test
We often read about the importance of elevator or thirty-second pitches – how we need to know our personal brand well enough to coherently communicate this vision to someone with whom we find ourselves on an elevator. And while being able to verbalize your brand is critical, we also need to consider what our marketing …
Do Your Posts Fit the Channel?
Engaging your audience isn’t always as simple as creating a basic post that can be used in any situation. Because there are numerous social mediums available, we must always consider that there are several different audience desires that coincide with them.
Basically, social networks and audience channels have different formats and different audience bases, all …
Arm Yourself With Facts Before Making a Decision
How many times have you made a serious decision based on your gut feeling? Or played a hunch? Or followed your inner spirit guide?
While making a decision based on your gut feeling may seem like a good idea, you need to make sure you have as much pertinent, factual, real-world based information before you …
3 Tips to Avoid Being a ‘Job Title Commodity’
Picture this. You are at a networking event. Business cards in hand. Ready to make new contacts. How do you introduce yourself? What is your conversation starter? Like most people it’s probably this: “My name is… I’m a… (fill in the blank with your job title!)
We often fall into the trap of identifying ourselves …
7 Spam Things Get You Blocked, Unfollowed or Disconnected
I’m on a rant and a mission. I know, its public domain and there are no real rules in place, or people enforcing them, except ourselves, BUT, there is an unspoken etiquette and there has to be an understood protocol and way we respect each others online and web worlds.
Yes, we have settings and …
To Sell or Not To Sell – Why?
What motivates you to buy?
“John” was having difficulty converting his warm prospects into clients so I was asked to observe for areas where improvement may be made. The best place to begin for reviewing any sales process is to think about what motivates you to buy. Generally speaking the same will be true for …
We’re Never Experts In Our Own Hometowns
It’s one of the most frustrating hurdles for anyone who wants to be a paid consultant or professional speaker: you can’t get hired to speak at the event or consult for the company just a few miles from your house, even when you get paid a few thousand dollars to fly across the country and …
25 Ways to Brand Yourself and Find New Prospects
We are all really in sales, no matter what we do, but our approach has had to change from traditional models.
Selling has always been about communication and education. 21st century salesmanship leads with building the trust of “who is selling” rather than what they are selling.
The consumer wants to know that who is …
Personal Branding Weekly and Email Still Matters
Do you know how to prepare for an interview now? How do you feel about the importance of cultural fit and your VPs (they’re just as important as VPs are to a business)? These are just some of the topics covered in this week’s Personal Branding Blog articles along with a couple …