Why is ISO Certification Important for Companies?
An internationally recognized certification, the ISO 9001 certification ensures quality of products and services of a company. Being ISO-9001 certified has lots of benefits to corporations. Some of these benefits include but not limited to;
Increased Credibility and Recognition: The International Organization for Standardization issues the ISO 9001 certification, which is accepted around the world.…The Stronger Brand – Harry Potter or Rick Grimes?
Fun or just the facts? When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).
He asked me – who do you think has the more …
Win in Business like the Golden State Warriors
I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …
Recruiting Employees Who Win
In business, the companies that hire the best employees are the companies that win. This concept sounds simple, executing on it is an entirely different story. Despite more efficient job ad targeting and increased usage of social recruiting, hiring “difference makers” is – and always has been – a tall sales order.
It’s basic recruiting …
Defining Your Brand’s Values
Every brand needs core values. The good news is, your brand already has values. Each member of your team is bringing their values to the work that they do every day. Companies benefit from clearly defined values because it provides a guideline for the decisions you make and how your business should operate.
So take …
7 Tools from Google to Boost Your Brand
Want to boost your brand and elevate your online exposure? Google offers an arsenal of tools to make it possible. Some of these services are well known, while others are a bit obscure. What they all have in common is that they can make a big difference in how your company is seen online.
7…Secrets to a Successful Name for Your Personal Brand
Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. However, under the surface there is one thing that links them – their understanding of what’s in a name.
In this article, we’ll look at a few of the things that startups should …
David Grutman: Bartending in Aventura to the King of South Beach Nightlife
Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …
Making a Name for Your Personal Brand
In a time where virtually every word imaginable has been used in the creation of a brand name, many entrepreneurs and business owners are finding it difficult to get ahead. The fact is that startups now have to compete on a global scale, increasing the odds of there being some heavy competition against your personal …
How to Increase Traffic with Highly Shareable Content
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …