Personal Branding Interview: Bestselling Author Susan RoAne
Today, I spoke with Susan RoAne, who is a bestselling author and speaker. Her latest book is called Face to Face: How to Reclaim the Personal Touch in a Digital World. In this interview, we spoke about online communication versus offline communication, and the differences in technique. Susan also mentions how to manage your own …
Personal Branding Interview: Debbie Weil
Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …
Discover Your Brand With Issue 7 of Personal Branding Magazine
Personal Branding Magazine Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery. Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the …
Do You Know Your Audience?
A friend sent me an email the other day asking for help. “Can you read through my blog post and make some suggestions for how to improve it?” he asked.
“Sure.” I replied. “Could you tell me who your audience is? I can’t evaluate anything without knowing who you’re writing for.”
His response showed that …
Personal Brand Economic Survival Tactics
Today, I spoke with Mary Ellen Slayter, who is the senior editor for SmartBrief on Workforce. Our focus for this interview was on economic survival tactics for both the employed and unemployed. Mary gives great advice about how to ask for a promotion, even when budgets are tight and people are getting laid off. She …
Defining Your Personal Brand
Defining your brand is critically important to your personal and business success. Beginning years ago with “The Brand Called You” by Tom Peters, the importance of defining and building your personal brand has been growing and is hitting a tremendous stride in 2009. Peters pioneered the idea that your brand is not the company you …
Personal Branding Interview: Stever Robbins
Today, I interviewed Stever Robbins, who is a leadership coach, entrepreneur, Harvard grad and radio show host. We talked about leadership skills at all levels in an organization, how to survive and thrive in this economy, how people can define their own success, and more. You’ll hear Stever’s background and what he’s learned along the …
Are You More Than a Commodity?
It’s Sunday morning and I’m the last of the new guest authors for the Personal Branding Blog. Luckily, that means you won’t be reading too many more introductions thanking Dan. But I’m still going to make you read mine: Thank you so much, Dan! I’m very excited to be here and I think this will …
How to Create a Personal Brand by Becoming a Thought Leader
Let me also start off by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Wednesdays and thought I might focus initially on one path I know very well and that path is – how to create a personal brand by becoming a thought leader.
People don’t buy…In 2009 Become a Generalist AND a Specialist to Keep Your Job
When it comes to personal branding, I typically recommend that you become the master of your domain (a niche) instead of trying to position yourself for a large, saturated and boring topic. Well, the economic landscape has changed and you can’t just succeed by being a specialist within a corporation. If you’re an entrepreneur and …