Build Your Personal Brand to Become a Celebrity
Scheduling note: Don’t worry, Jacob Share will be back posting regularly starting next Friday. I’m filling in for him today and will quench your thirst with this new article ;).
Personal branding is more than just a career development concept and practice. Powerful and world recognizable brands, such as Oprah, Michael Jordon, Tiger Woods and …
Personal Branding Interview: Richard Thaler
Today, I spoke with Richard Thaler, who is a professor at the Graduate School of Business at the University of Chicago. He also authored the bestselling book Nudge. Richard talks about what a nudge is, an example of a nudge, how they can help us make better business decisions and how technology fits in the …
How Adding a Tailored Sound Bite to My Resume Doubled Interview Requests
Have you ever watched stars on the red carpet? When they are interviewed, there is one universal theme to their answers – Short and Sweet. Memorable. Quotable. Also known as the Sound Bite.
Personal branding sound biteI recently added a “Profile” section to my resume, which serves as my personal branding sound bite to …
Personal Branding Interview: Larry Winget
Today, I spoke with Larry Winget, who is a four-time New York Times/Wall Street Journal bestselling author. He is a member of the International Speaker Hall Of Fame. He has starred in his own television series and appeared in national television commercials. In this interview, Larry talks about how passion is irrelevant to success, why …
Train the Trainer in Personal Branding
I was recently asked to conduct a Train the Trainer session with Program Managers for a major university’s continuing education organization. They wanted a brief session on the importance of Personal Branding.
The Program Managers were specifically interested two things:
1. The concept of personal branding as a career tool
2. How incoming students are …
How to Communicate Everything You Do
A lot of people have trouble communicating what they do. You might run into this problem already or it will be a challenge in the near future. The reason why I believe everyone will encounter this issue is that our jobs no longer completely define us. Everything we do, whether it is inside or outside …
Personal Branding on Display
What if you were applying for a job and as part of the application, you have to write a post for the company’s blog?
There are no other requirements for the post and you can write about anything you want.
This is actually happening right now at an innovation consultancy in Richmond,
Virginia! The company, …
Personal Branding Interview: Nick Morgan
Today, I spoke with Dr. Nick Morgan, who is one of America’s top communication theorists and coaches and author of a new book called Trust Me. Nick discusses how online and offline communication differs and how your mistakes are easily viewable online. He then tells you how to find your inner voice when communicating, a …
Personal Branding Interview: Mack Collier
Today, I spoke with Mack Collier, who is a social media consultant and author of The Viral Garden, which is a top marketing and new media blog. Mack is one of the people I see out there who truly understands what it takes to build community and readership. In this interview, he shares his strategies …
Personal Branding and Your Job Search
In the Executive Marketing courses I teach at UCLA I emphasize the importance of personal branding in today’s market environment. Personal branding is even more important in today’s job search.
Many workers have spent years building professional reputations and acquiring attributes that make them a unique executive candidate. And the workers who can articulate that …