Category: Job Search

Job SearchPersonal Branding

Beware the Negative ‘Blow-Back’ from a Résumé ‘Blast’!

I’m sure that manyif not most of you are at least somewhat familiar with so-called “résumé blast” services. A Google® search using the term “résumé blast services” returns 14.5 million “hits,” so these services have indeed become BIG business in recent years, with discouraged job seekers facing the most challenging job market in over a …

Career DevelopmentJob SearchPersonal BrandingSuccess Strategies

Job Seekers: Branding Yourself As A Generalist Doesn’t Work

It used to be, the further you got in your career, the more you described yourself as a generalist.

You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.

The generalist…
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resume brands
Brand Yourself AsCareer DevelopmentJob SearchPersonal Branding

Your Resume Brands You – Whether It’s Managed or Not

If you’re searching for a job, your resume brands you , like it or not.

I’ve talked to candidates who have refused to brand themselves – They felt branding was for products, not people.

While I can appreciate that candidates don’t like the idea of marketing themselves like a cheeseburger or insurance policy, you brand …