How To Turn A Meaningless Job Into A Meaningful Career
People who work just to get a paycheck usually think of their occupation as a job.
People who love what they do for a living often consider their occupation a career.
Jobs are what you do to pay for college; careers are what you do after you graduate.
It is easy to dismiss a job …
How To Choose The Right Topic To Write About
Choosing the right topic to write about is the first step to success, when writing books, blog posts, or speeches for content marketing & personal branding.
Here’s a simple, 3-step system I developed to help my book coaching clients break the bonds of procrastination.
It’s based on a simple PDF worksheet you can download and …
Time To Put Your Blog On A Diet?
If your blog is not building the personal brand you want, put it on a diet!
Adopt a new philosophy: write better, but write less!
Putting your blog on a diet sharpens your thinking and improves your ability to engage, inform, and motivate readers, building your personal brand as the “go to” resource in your …
Volunteering Your Way To A Job
It’s no secret the job market is tough. But whether you’ve been unemployed for two months or two years, you can still gain new skills, fill gaps in your resume and network, all the while giving back to your community through volunteering.
Long gone are the days when volunteering meant working in a soup kitchen …
Monster 12 for 2012
One of the biggest digital developments in 2011 was the shift from creating and launching a social media strategy to actually having to manage it – and report results.
And if there’s a lesson from this year, it’s that these numbers rarely reflect the actual impact – and …
7 Keys to an Effective Blogging Strategy
Do you have an effective blogging strategy that guides your blogging and keeps it focused on building your personal brand?
Or, are you a “reactive” blogger, working harder than you need to, always looking for topics to blog about at the last minute?
Authors blogging to build interest in their upcoming books and small business …
Brochures Versus One Sheets For Selling Your Services
It’s time for a fresh look at the pros and cons of brochures versus one sheets for selling your services to prospective clients or employers.
Your choice of brochures versus one sheets is critical in today’s fast-moving, attention-starved, Internet world.
Start by exploring your options with an open mind, rather than automatically choosing what worked …
Social Recruiting on Facebook
[Disclosure: Monster owns BeKnown]
People that are outside of recruiting should understand there is more to recruiting on Facebook than background checks.
In fact, I posted a link to my Facebook a few days about why employers shouldn’t use social for background checks (getting increased scrutiny in Washington for one), but the short answer …
7 Questions To Ask The Hiring Manager
On the next interview you go on, I recommend that you take some control.
Don’t let the hiring manager ask all the questions; ask your own!
A good hiring manager will welcome your curiosity.
Here are some examples of useful questions to ask the interviewer:
1) Would you please describe purpose/mission statement & set of …
7 Tips For Modeling Your 2012 Personal Branding Success
Save time during 2012 by modeling your personal branding success on the ideas, strategies, and tactics of authors and small business owners who have already built strong personal brands.
Avoid the temptation to constantly reinvent the wheel. Look around you for examples of marketing and personal brand building success that you can model and adapt.…