Look for New Ways to Profitably Sell More Books
Explore opportunities to extend your personal brand and profitably sell more books by looking beyond the obvious, i.e., traditional retail bookstores and sales directly through your own website.
There’s a world of opportunity waiting for you in special sales and specialty markets.
Special sales refers to selling case-lot quantities of books to firms and associations …
Writing a Book to Build Your Brand
The biggest challenges new authors face when writing a brand-building book is the need to organize their ideas, followed by the need to track their progress and maintain their enthusiasm.
Here’s a simple, affordable set of low-tech organizing tools that will pay big dividends as you write your first brand-building book…tools that you continue to …
Strengthen Your Brand With a Personalized Facebook Page
Why does Justin Bieber have a Facebook Page? Or Katy Perry, Adam Sandler, and Barack Obama, for that matter? They (or, more likely, their marketing agents) have realized that Facebook Pages are a powerful way to strengthen and expand a personal brand. These people all have Facebook Pages ranked in the top 50, with fans …
Lessons in Personal Branding from Jeopardy!, IBM, & Watson
On Jeopardy! last week, Ken Jennings and Brad Rutter, the two all-time top money earners squared off in a one million dollar championship against Watson, a new IBM computer designed to respond to spoken questions.
IBM was looking for a dramatic way to enhance their brand–already riding high after defeating the world’s greatest chess players …
Choosing the Right Price for Your Brand-Building E-Book
Today’s self-published authors have more control over the selling price of their books than ever before.
As a result, choosing the right selling price has become a critically important task for authors writing and publishing books to build their personal brands.
After deciding on the title and topic for their brand-building books and e-books, self-published …
Penelope Trunk on Book Publishing
Eighty-one percent of adults think they should write a book. In the same column where the New York Times reports this astounding statistic, the columnist, Joseph Epstein, provides the reasons why you should not have a book. Mostly, that your book will suck. But the problem is bigger than that.
Book writing is the distraction …
How Buying a Kindle Helps You Build Your Brand
One of the first steps anyone interested in building their personal brand by self-publishing an e-book should take is to purchase an Amazon.com Kindle e-book reader.
I’m not saying that from an Amazon affiliate point of view. I’m simply recommending the Kindle based on the new perspective you’ll gain from living with a Kindle and …
Deciding How to Attract Readers, Followers, & Brand Champions
Should you give content away for free to attract readers, followers, and brand champions? Or, should you require form-based registration before allowing marketing content to be downloaded?
Every author and entrepreneur must choose a content marketing strategy to attract readers, followers, and build personal brand champions. Choosing between free and registration-based content distribution is a …
7 Steps to Better Writing for Business & Branding Success
The path to better writing for business and branding success begins by examining your writing expectations. Too many entrepreneurs set themselves up to fail by having unrealistic expectations about what they “should” be able to accomplish when they write their first draft.
These unrealistic expectations frequently lead to disappointment, frustration, procrastination, last-minute mistakes, and missed …
Do You Have a 2011 Personal Branding Reading Plan?
A 2011 reading plan will increase the likelihood you will read the personal brand building books you intend to–and should read–this year.
Your reading plan should include the titles you intend to read and the specific …