The 7 Essentials of a Strong Author Platform
Many authors have blogs, many others have well-designed websites, but relatively few have a strong author platform.
A strong author platform goes far beyond the typical blog or website. Platform success requires more than just content and design.
Here are the 7 essential characteristics needed to create a strong author platform, that will help you …
Tips For Building Your Personal Brand by Writing Less
Build your personal brand by improving your ability to write concise, compelling, and informative content.
Conciseness is the biggest challenge many face when writing to build their personal brand. There’s more written about choosing topics, organizing information, and online delivery systems than there is about writing as concisely as possible.
What has been written about …
Assessments Can Sell More Books & Build Your Brand
Many authors and self-employed professionals are unaware of the many ways they can use online assessments as marketing tools to sell more books and build strong personal brands.
Assessments differ from surveys in that they generate information about specific clients, prospects, or readers. Surveys, on the other hand, typically provide composite views of the goals …
How to Tell the Story of Your Personal Brand
Jack Hart’s recently published Storycraft: The Complete Guide to Writing Narrative Nonfiction can take your ability to tell the story of your personal brand to a whole new level.
Less than a week after it’s publication, Storycraft is already an Amazon Top 100 book in its category!
Must-read for brand-building success
Storycraft is must read …
Lessons in Personal Branding from Jamie Oliver
Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.
The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.
A casual exploration …
Mark Twain’s Advice for Authors Writing Brand-Building Books
Early this week, I discovered a quote by Mark Twain that offers advice and perspective for those who want to write a book to build your personal brand.
Mark Twain’s quote addresses the reason many entrepreneurs fail to accomplish big goals–like writing a book; they have great ideas, but fail to take action.
Why many…Tips For Writing A Brand-Building Book From Gamestorming
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, by Dave Gray, Sunni Brown, and James Macanufo, offers numerous lessons and tips for business professionals who want to write a book to build a personal, or corporate, brand.
Gamestorming’s success speaks for itself
Gamestorming appeared less than a year ago–during July, 2010. It currently is among …
Using Evernote to Write Your Brand Building Book
More and more, I’m using Evernote as a writing tool during the 4 steps involved in getting published–or self-publishing–a brand-building book: Planning, Writing, Promoting, and Profiting.
Profit from the cloudEvernote is an excellent example of cloud computing, where files are stored online, on remote servers. Evernote users can create and save notes and notebooks …
Understanding Millennials’ Idea of Career Success
Are hiring managers seeing eye-to-eye with you?
While the recession may have pushed Millennials to say they have more realistic expectations about career advancement, hiring managers don’t yet see a change, according to The Future of Millennial Careers, a new study released by the Career Advisory Board, presented by DeVry University.
What Makes Millennials Different?…Introducing an Even Easier Way to Write Your Book
During the past few years, many first-time authors have used blogs as starting points for writing books that created strong personal brands.
As he described when I interviewed him, soon after Garr Reynold’s began his Presentation Zen blog, it attracted the attention of several publishers, leading to his best-selling Presentation Zen series of bestselling books, …