Above All Else, Your Personal Brand is a Story
People love stories.
Humans learn most effectively through stories.
Friends are made by sharing stories.
Sales are closed through stories.
You are missing out on the value of your personal brand if it isn’t a story.
Stories are one of the most effective forms of social currency. They build powerful connections between ideas, people and …
7 Content Marketing Tips for Small Business Success
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful …
Old Versus New Approaches To Building A Personal Brand
To get a better idea of the differences between old versus new brand building, I’s like to share 2 examples which provide a framework for evaluating your own online personal brand.
Seldom have I seen the differences between old and new approaches to brand-building illustrated as dramatically as the examples discussed below.
Old Way. The…Pioneers Have Passion, Settlers Accept Stagnation
Do you have passion? Do you have something you love to do or want to achieve, and you are constantly working and thinking about how to get there? Or are you marching in place, content to be in motion without actually getting anywhere in life?
I’ve realized over the last few years how important passion …
What City is Best for Your Business, Your Life?
I just finished reading Richard Florida’s “Who’s Your City?” It’s a cool book that takes a look at the impact of where you live on your professional and social opportunities. Florida conducted research to understand what places attract entrepreneurial minds, how they do it, and its affect on the regions these places inhabit.
He also …
You Can’t Do What I Do and Neither Can I
This week I’m sharing this space with my friend, Bryan Clark. Bryan is a professional writer, blog editor and evangelist. He has contributed to leading news properties and blogs in tech, entrepreneurship, finance, and the digital lifestyle. He’s had work featured at Problogger.net and Enterpreneurs-Journey.com as well as offline publications such as The Chicago Tribune …
How to Find SEO Low-Hanging Fruit
Every marketer is looking for a niche, or an angle. From the basement affiliate to the Fortune 500 CMO, we share that in common.
With 10 years and counting as an SEO, it feels like a never-ending quest to uncover something that the competition isn’t giving the proper attention to. Or a new niche to …
Assessments Can Sell More Books & Build Your Brand
Many authors and self-employed professionals are unaware of the many ways they can use online assessments as marketing tools to sell more books and build strong personal brands.
Assessments differ from surveys in that they generate information about specific clients, prospects, or readers. Surveys, on the other hand, typically provide composite views of the goals …
Personal Branding on Google+
[Note: this post was first published on AMEX OpenForum.com]
Our personal branding strategy may soon include Google+. This new breed of social network has features you won’t find on Facebook, Twitter, YouTube or LinkedIn. The Google+ technology allows you to filter and group your friends into “Circles,” which reflect how we decipher relationships in real …
Prevent Extinction: Engage Your Contacts
Social media has become the new platform for advertising, marketing, and most importantly a communication channel and exchange for your brand. It seems that most businesses, both big and small, are making sure that they have profiles and pages in Facebook, Twitter and other social sites so they can reach and engage a wide audience.…