14 Most Important Elements of a Company Brand
What is the most important element of a company brand: logo? Name? CEO? Why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs …
9 of the Most Promising New Content Platforms
New content platforms — think Quora blogs and Medium — mean new branding opportunities. Which seem most promising to you and why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …
Say Goodbye to Corporate America: Create Your Own Job!
To some extent, Corporate America is saying goodbye to employees. Should you, likewise, consider saying goodbye to Corporate America?
Early in this century, many IT jobs were lost in 2000/2001. When the economy revived, a significant portion came back as contract work. In effect, employers said to these workers: ” You get no benefits or …
Errors Detected and Corrected Early Transform into Profit
Has error in judgment ever put business on hold?
Seemingly disastrous type situations have affected many of us to the point where we thought our business might be over. Usually these occurrences are most unexpected and that is what makes the circumstance so challenging. The method in which we deal with challenging times will either …
Networking and Business Growth for Massage Therapists
I’m surprised at the number of people who think networking is a waste of time. They think it’s silly, or some piece of business jargon that means standing around with a coffee in your hand talking about nothing.
I especially hear it from people who don’t have jobs that typically rely on networking, but they …
Does Your Marketing Tone Match Your Brand?
Tone is an important component of branding that can easily go awry. We think of branding as a way to define the uniqueness of a business, particularly in terms of attracting a target market. The brand is given a voice through tone. Elegant Eloquence Calligraphy and Curly Sue’s Curly Q Calligraphy offer the same services, …
Vacation Time? Ensure Your Brand Runs Smoothly
Everyone needs a break from their daily routine once in a while. Taking a break from your usual work is proven to be an effective way to re-energize your senses and boost your productivity once you return. Business owners are no exception. However, it is not an easy decision to make especially when you are …
Streamline Processes to Experience Increased Profit
Are you monitoring wasted time and money?
Salespeople are advised that clients purchase when, in addition to the trust factor, they realize they are able to save time and money. An added element for building trust is to become a business consultant versus pushing to sell something.
Leading by asking questions is vital for you …
Business Lessons Learned From Distance Cyclists
Life is like riding a bicycle. To keep your balance you must keep moving. – Albert Einstein, letter to his son Eduard, 1930
I thought of that while riding my bicycle. – Einstein, in reference to the Theory of Relativity
The recent winner of the Tour de France, Chris Froome said that the toughest part …
Podcast: 9 Reasons for Your Personal Branding Strategy
What advice do you have for founders who want to start a podcast and don’t know where to start?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program …